{"id":4238,"date":"2020-09-29T11:50:52","date_gmt":"2020-09-29T09:50:52","guid":{"rendered":"https:\/\/10xstudio.co\/?p=4238"},"modified":"2021-11-02T12:19:14","modified_gmt":"2021-11-02T10:19:14","slug":"ultimativer-marketing-guide-2021","status":"publish","type":"post","link":"https:\/\/10xstudio.co\/blog\/ultimativer-marketing-guide-2021\/","title":{"rendered":"Der ultimative B2B-Marketing Guide 2021"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;3.23.3&#8243; custom_padding=&#8220;113px||0px&#8220; custom_padding_tablet=&#8220;82px|||&#8220; custom_padding_phone=&#8220;&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; module_class=&#8220;display_flex&#8220; _builder_version=&#8220;3.25&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;center_element_v&#8220; _builder_version=&#8220;4.5.6&#8243; header_font=&#8220;|700|||||||&#8220; header_font_size=&#8220;46px&#8220; header_2_font=&#8220;||||||||&#8220; header_font_size_tablet=&#8220;32px&#8220; header_font_size_phone=&#8220;&#8220; header_font_size_last_edited=&#8220;on|tablet&#8220; header_2_font_size_tablet=&#8220;18px&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220;]<h1><b>Der ultimative B2B-Marketing Guide 2021<\/b><\/h1>\n<h2><b>Ein neues Kapitel des B2B-Marketing beginnt<\/b><\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/10\/B2B_marketing_guide.jpg&#8220; alt=&#8220;B2B Marketing Guide&#8220; _builder_version=&#8220;3.28&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;81px||0px&#8220; custom_padding_tablet=&#8220;27px||&#8220; custom_padding_phone=&#8220;&#8220; border_color_bottom=&#8220;#b9b9b9&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_code _builder_version=&#8220;3.23.3&#8243;]<div class=\"header_post-meta\"><img decoding=\"async\" src=\"https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/06\/cropped-10xStudio_favicon_test-32x32.png\"><!-- [et_pb_line_break_holder] --><pee class=\"post-meta\" id=\"new_post-meta\"><\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  let headerElements = document.querySelector(\".et_post_meta_wrapper\");<!-- [et_pb_line_break_holder] -->let newPostMeta = document.querySelector(\"#new_post-meta\");<!-- [et_pb_line_break_holder] -->  newPostMeta.innerHTML = headerElements.querySelector(\"p\").innerHTML;<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.23.3&#8243;][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.0&#8243; header_3_font_size=&#8220;26px&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;20px|20px|20px|20px&#8220; hover_enabled=&#8220;0&#8243; border_color_all=&#8220;#43CB83&#8243; border_radii=&#8220;on|7px|7px|7px|7px&#8220; box_shadow_style=&#8220;preset2&#8243; border_width_all=&#8220;2px&#8220; sticky_enabled=&#8220;0&#8243;]<h3>Inhaltsverzeichnis<\/h3>\n<ol id=\"tob_links\">\n<li><a href=\"#kapitel_1\">Das Wichtigste zuerst: Die Ver\u00e4nderung der Buyers Journey <\/a><\/li>\n<li><a href=\"#kapitel_2\">Der beste Marketing Framework f\u00fcr eine B2B Strategie<\/a><\/li>\n<li><a href=\"#kapitel_3\">Die wichtigsten Elemente des B2B Marketing Plans<\/a><\/li>\n<li><a href=\"#kapitel_4\">Die beste Marketing Strategie f\u00fcr jede Phase des Sales Funnels<\/a><\/li>\n<li><a href=\"#kapitel_5\">B2B Marketing Strategien zur Nachfragegenerierung<\/a><\/li>\n<li><a href=\"#kapitel_6\">B2B Marketing zur Lead-Generierung<\/a><\/li>\n<li><a href=\"#kapitel_7\">B2B Marketing Strategien zur Kundenbindung und -r\u00fcckgewinnung <\/a><\/li>\n<li><a href=\"#kapitel_8\">Die Umsetzung des B2B Marketingplan 2021 in f\u00fcnf Schritten <\/a><\/li>\n<li><a href=\"#kapitel_9\">Braucht Ihr Unternehmen Hilfe beim B2B Marketing? Wir helfen gerne.<\/a><\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;text_einleitung&#8220; module_class=&#8220;t-dropcap&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Durch die digitale Transformation haben sich unser Denken, Handeln und Kaufverhalten grundlegend ver\u00e4ndert. Auch der B2B Sektor ist davon betroffen. Erfolgreiche B2B Unternehmen haben es geschafft, sich an die neuen Bedingungen anzupassen.<\/p>\n<p>Einigen Unternehmen f\u00e4llt die Anpassung allerdings schwer. Dies liegt vor allem an fehlenden Updates der B2B-Marketing Strategien.<\/p>\n<p>Der B2B Markt hat sich in den letzten Jahren komplett <a href=\"https:\/\/10xstudio.co\/blog\/die-5-wichtigsten-veraenderungen-im-b2b-marketing\/\">ver\u00e4ndert<\/a>. B2B K\u00e4ufer haben mittlerweile einen unbegrenzten Zugang zu Informationen \u2013 dank Smartphone, Tablet oder Laptop. Dies f\u00fchrt zu neuem Wissen \u00fcber bestehende Angebote und erh\u00f6ht die Konkurrenz zwischen den Unternehmen.<\/p>\n<p>Der <a href=\"https:\/\/10xstudio.co\/go-digital-autorisiertes-beratungsunternehmen\/\">B2B Verkaufsprozess<\/a> war schon immer schwierig. Auch mit dem Aufkommen neuer und digitaler Tools hat sich daran nichts ver\u00e4ndert. Das Problem: Die meisten B2B Unternehmen haben zwar hier und da digitale Tools \u00fcbernommen oder begonnen, digitalen Content zu erstellen, doch ihre \u00fcbergreifenden Strategien sind noch nicht an die digitale Welt angepasst.<\/p>\n<p>In den letzten Jahren wurden viele Fehler im Bereich B2B Marketing gemacht. Dieser Guide m\u00f6chte helfen, Fehler zu erkennen und ein neues Bild des B2B Marketings zu kreieren.<\/p>\n<p>Der Marketing Guide ist in sieben verschiedene Sektionen unterteilt:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>Die Ver\u00e4nderung der B2B Buyers Journey<\/li>\n<li>B2B Marketing Framework<\/li>\n<li>Basics des B2B Marketing Plans<\/li>\n<li>Strategien zur Nachfragegenerierung<\/li>\n<li>Strategien zur Lead-Generierung<\/li>\n<li>Strategien zur Steigerung der Retention<\/li>\n<li>Umsetzung des B2B Marketing Plans<\/li>\n<\/ul>\n<p>Der Guide hilft dabei, ein grundlegendes Verst\u00e4ndnis f\u00fcr heutige B2B Strategien und Trends zu entwickeln. Besonders B2B Unternehmen k\u00f6nnen von diesem Wissen profitieren.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_1&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>Das Wichtigste zuerst: Die Ver\u00e4nderung der Buyers Journey<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Die meisten B2B Unternehmen haben verstanden, dass business as usual nicht mehr funktioniert. Dazu geh\u00f6rt auch, wie potentielle K\u00e4ufer B2B-Anbieter suchen und finden. \n\nDie folgende Abbildung zeigt die alte Buyers Journey:\n<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/10\/Grafik_Der-ultimative-B2B-Marketing-Guide.png&#8220; alt=&#8220;Der ultimative B2B Marketing Guide&#8220; align=&#8220;center&#8220; _builder_version=&#8220;3.28&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Fr\u00fcher sah die Buyers Journey im B2B in der Regel anders aus. Das Marketing besorgte Leads, beispielsweise auf Messen oder durch Lead-Kampagnen. Auch die telefonische Akquise spielte eine wichtige Rolle. In allen F\u00e4llen war der K\u00e4ufer stark auf das Wissen angewiesen, das ihm der Anbieter zur Verf\u00fcgung stellte.<\/p>\n<p>Mittlerweile hat sich die Buyers Journey ver\u00e4ndert. Die vier Hauptgr\u00fcnde sind:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>Die H\u00e4lfte aller B2B-K\u00e4ufer sind Millennials. Millennials m\u00f6gen keine Kaltakquise<\/li>\n<li>Immer mehr Personen sind am B2B Kaufprozess beteiligt. Eine typische Eink\u00e4ufergruppe besteht aus 6 bis 10 Mitgliedern. Dabei treffen 64 Prozent der \u201cC-Suite\u201d die finalen Entscheidungen, aber auch 84 Prozent der nicht \u201cC-Suite\u201d Ebene haben ein Mitspracherecht.<\/li>\n<li>Der moderne B2B-K\u00e4ufer recherchiert selbst, h\u00e4ufig online. Bevor er einen Einkauf t\u00e4tigt, werden durchschnittlich bis zu 12 Online Angebote durchsucht. Erst dann wird Kontakt mit dem Anbieter aufgenommen. Zu diesem Zeitpunkt sind bereits 57 Prozent des Kaufprozesses abgeschlossen. Erst dann wird ein Unternehmen kontaktiert. Auch in der Industrie und im verarbeitenden Gewerbe werden 67 Prozent der Eink\u00e4ufe durch soziale Medien beeinflusst.<\/li>\n<li>\u00dcber 90 Prozent der B2B Buyers springen zwischen den einzelnen Phasen hin und hier. Es ist kein gradliniger Prozess mehr, sondern verl\u00e4uft schleifenf\u00f6rmig.<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Die Buyers Journey hat sich gewandelt. Der Entscheidungsprozess besteht nun aus vielen, sich abwechselnden Handlungen, an denen viele Personen beteiligt sind. H\u00e4ufig wird zwischen Recherche- und Entdeckungsphasen hin und her gesprungen.<\/p>\n\nDie neue Buyers Journey:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/10\/Die-neue-Buyers-Journey.png&#8220; alt=&#8220;Die neue Buyers Journey&#8220; align=&#8220;center&#8220; _builder_version=&#8220;3.28&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Diese Phasen gleichen dem alten Framework und funktionieren \u00e4hnlich:[\/et_pb_text][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>Awareness<\/li>\n<li>Mehrere Teilnehmer w\u00e4hrend der Recherche- und Entdeckungsschleife<\/li>\n<li>Kauf<\/li>\n<li>After Sales und Treue-Schleife<\/li>\n<\/ul>\n<p>Heutige B2B K\u00e4ufer verhalten sich eher wie B2C Konsumenten und erwarten die gleiche Kauferfahrung, sowie den gleichen Service. 80 Prozent der B2B Kaufentscheidungen h\u00e4ngen von dem direkten oder indirekten Kauferlebnis eines K\u00e4ufers ab. Der tats\u00e4chliche Preis oder die Ausgestaltung des Angebots spielt eine eher geringere Rolle.<\/p>\n<p>Aus diesem Grund m\u00fcssen B2B Unternehmen ein neues digitales Erlebnis schaffen. Ziel ist es, die Zielgruppe geschickt durch die einzelnen Phasen zu lenken und bei Bedarf aufzufangen. Im Erfolgsfall erreicht man so eine langfristige Kundenbindung.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;#f5f5f5&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;#f5f5f5&#8243; max_width=&#8220;860px&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|20px||20px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/09\/10xStudio_EBook_B2B-Guide21.png&#8220; alt=&#8220;der ultimative B2B marketing guide&#8220; title_text=&#8220;10xStudio_EBook_B2B-Guide21&#8243; _builder_version=&#8220;4.5.6&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|20px||20px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;GOTHAM Thin|700|||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; header_3_font_size=&#8220;30px&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||0px&#8220; custom_padding=&#8220;||0px&#8220;]<h3>Sie m\u00f6chten lieber offline weiterlesen?<\/h3>[\/et_pb_text][et_pb_text module_id=&#8220;contentUpgarde_download&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;|500|||||||&#8220; text_text_color=&#8220;#1d1d1b&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Laden Sie jetzt den B2B-Marketing Guide kostenlos als Report herunter!\n\n<span><button class=\"showSignup_button\">JETZT HERUNTERLADEN<\/button><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.23.3&#8243;][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_2&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.1&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>Das beste <a href=\"https:\/\/10xstudio.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a> Framework f\u00fcr eine B2B Strategie<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Nat\u00fcrlich gibt es eine Vielzahl von Frameworks und Ans\u00e4tzen, die sich mit Marketing Strategien besch\u00e4ftigen. In diesem Guide wollen wir das B2B Marketing Framework von Avinash Kaushik namens \u201cSee-Think-Do-Care\u201d-Modell vorstellen.\n\n\nHier das Modell auf einen Blick: [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/10\/See-Think-Do-Care-1.png&#8220; alt=&#8220;See Think Do Care&#8220; align=&#8220;center&#8220; _builder_version=&#8220;3.28&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Das \u201cSee-Think-Do-Care\u201d-Modell kann dabei ganz leicht in die neue Buyers Journey integriert werden: <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/10\/Moderne-B2B-Buyers-Journey.png&#8220; alt=&#8220;Moderne B2B Buyers Journey&#8220; align=&#8220;center&#8220; _builder_version=&#8220;3.28&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Mit diesem Modell k\u00f6nnen Entscheidungen einfach analysiert und Strategien verbessert werden. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_3&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>Die wichtigsten Elemente des B2B Marketing Plans: Nachfragegenerierung, Lead-Generierung und Bindungsstrategie<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Diese Schritte durchlaufen alle B2B Kunden im Kaufprozess:[\/et_pb_text][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>Probleme erkennen<\/li>\n<li>L\u00f6sungen suchen<\/li>\n<li>Anforderungen erstellen<\/li>\n<li>Auswahl treffen <\/li>\n<li>Validierung<\/li>\n<li>Konsens schaffen<\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Um Kunden eine optimale Buyers Journey zu erm\u00f6glichen, sollte ein Marketing Plan aus den folgenden drei Komponenten bestehen:[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p>Nachfragegenerierung: Im ersten Schritt soll das Interesse f\u00fcr Produkte oder Dienstleistungen gewonnen werden. Die Nachfragegenerierung l\u00f6st dabei die ersten drei Aufgaben: Problemerkennung, Suche nach L\u00f6sungen und Erstellung der Anforderungen.<\/p>\n<\/li>\n<li>\n<p>Lead-Generierung: Dieser Schritt befindet sich in der Mitte und am Ende eines Marketing Funnels. Hier wird das Interesse in die Tat umgesetzt. Die Lead Generierung l\u00f6st die letzten drei Aufgaben: Auswahl treffen, Validierung, Konsens schaffen.<\/p>\n<\/li>\n<li>\n<p>Kundenbindung und Wiedergewinnung: Der Einsatz von Treue-Schleifen geh\u00f6rt zu jeder guten Marketing Strategie dazu. Die Bindung und Wiedergewinnung von Kunden bringt diese zur\u00fcck an den Anfang der Journey \u2013 mit neuer Problemerkennung und L\u00f6sungssuche.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Um diese Ziele zu erreichen, m\u00fcssen folgende zehn B2B-Marketing-Strategien umgesetzt werden: [\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li><a href=\"https:\/\/10xstudio.co\/websites-erstellen\/\">Hochwertige Webseite<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/blog\/social-media-fuer-b2b-marketing\/\">Social Media Marketing<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/digitales-marketing\/\">Video Marketing<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/branding-storytelling\/\">Content Marketing<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/suchmaschinenoptimierung\/\">Suchmaschinenoptimierung (SEO)<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/suchmaschinenwerbung\/\">Pay-per-Click Werbung (PPC)<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/online-marketing-agentur\/\">Event Marketing<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/lead-generierung\/\">Partner und Kooperationen<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/blog\/mehr-conversions-durch-remarketing\/\">Remarketing<\/a><\/li>\n<li><a href=\"https:\/\/10xstudio.co\/e-mail-marketing\/\">Automatisiertes Marketing<\/a> (einschlie\u00dflich E-Mail Marketing)<\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Einige dieser Strategien k\u00f6nnen je nach Anwendung f\u00fcr mehrere Stufen im Zyklus verwendet werden. Deshalb werden sie im Folgenden auch mehrfach aufgef\u00fchrt.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_4&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>Die beste Marketing Strategie f\u00fcr jede Phase des Sales Funnels: Eine gute B2B Webseite<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Eine hochwertige Webseite ist das wertvollste Marketing Instrument eines Unternehmens.<br \/> In jeder Phase der Buyers Journey spielt die Webseite eine entscheidende Rolle.<\/p>\n<p>Die H\u00e4lfte aller B2B Kunden erwarten heute eine informative und \u00fcbersichtliche Webseite. Doch auch der optische Eindruck ist nicht zu vernachl\u00e4ssigen. In Zeiten von \u00fcberwiegender Smartphone-Nutzung muss eine gute B2B Seite mobile-optimiert sein.<\/p>\n<p>Der Trend wird sich in den n\u00e4chsten Jahren fortsetzen. Sp\u00e4testens dann, wenn Millennials (oder Generation Z) vermehrt die Rolle der B2B K\u00e4ufer \u00fcbernehmen.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<strong>46 Prozent<\/strong> der B2B K\u00e4ufer verlassen eine Webseite sofort, wenn nicht deutlich wird, was das Unternehmen macht, 37 Prozent aufgrund schlechter Navigation oder schlechten Designs.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Diese f\u00fcnf Dinge sollten bei der Erstellung einer Webseite unbedingt beachtet werden: [\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p><strong>Schnell<\/strong> \u2013 40 Prozent der User verlassen eine Webseite, wenn das Laden l\u00e4nger als drei Sekunden dauert. Sicher \u2013 85 Prozent der Verbraucher werden keine ungesicherte Webseite nutzen. Deshalb sollte HTTPs anstelle von HTTP genutzt werden. Ben\u00f6tigt wird daf\u00fcr ein SSL-Zertifikat.<strong><\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Mobilfreundlich<\/strong> \u2013 \u00dcber 60 Prozent des Online Traffics besteht aus mobilen Ger\u00e4ten. Mehr als 80 Prozent der B2B K\u00e4ufer nutzen Smartphones auf der Arbeit. 90 Prozent der K\u00e4ufer w\u00fcrden bei einer guten mobile Erfahrung wieder den gleichen Anbieter nutzen. Bei einer schlechten Erfahrung ist es nur die H\u00e4lfte. Mittlerweile steuert und beeinflusst mobile mehr als 40 Prozent des Umsatzes in f\u00fchrenden B2B Unternehmen. Fast 50 Prozent der B2B Suchanfragen werden heute \u00fcber Smartphones gestellt.<\/p>\n<\/li>\n<li>\n<p><strong>Umsetzbar<\/strong> \u2013 Webseiten sind keine reinen Visitenkarten, sondern etwas wie ein digitaler Vertriebsmitarbeiter. Etwa 44 Prozent der B2B K\u00e4ufer geben an, eine Website wegen fehlender Informationen zu verlassen. Eine Webseite ben\u00f6tigt daher eine klare Navigation, ansprechende Kontaktformulare und seri\u00f6se Trustelemente wie Testimonials und Kundenfeedback.<\/p>\n<\/li>\n<li>\n<p><strong>Professionell<\/strong> \u2013 37 Prozent der K\u00e4ufer verlassen eine Webseite wegen schlechten Designs oder schlechter Navigation. 46 Prozent wegen der fehlender Kernaussage eines Unternehmens. Das bedeutet, dass nicht sofort klar wird, was das Unternehmen tut oder anbietet.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_5&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>B2B Marketing Strategien zur Nachfragegenerierung<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Es gibt viele Unternehmen mit guten Dienstleistungen und Produkten. Das alleine reicht allerdings nicht aus, um Erfolg zu haben. Um Ums\u00e4tze zu erzielen, muss potentiellen Kunden im ersten Schritt erstmal klar gemacht werden, dass sie ein Problem haben, welches sich durch das angebotene Produkt oder die Dienstleistung l\u00f6sen l\u00e4sst. [\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]An dieser Stelle kommt Nachfragegenerierung ins Spiel. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<p>\u00dcber<strong> 80 Prozent <\/strong> der B2B K\u00e4ufer schauen sich mindestens 5 Inhalte w\u00e4hrend des Kaufprozesses an, die H\u00e4lfte davon mehr als 8 Inhalte.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Um es kurz zu machen: B2B Nachfragegenerierung macht Unternehmern und K\u00e4ufern ein existierendes Problem bewusst. Das eigene Produkt wird daraufhin als L\u00f6sung pr\u00e4sentiert. \n\nDurch Marketing Nachfrage zu generieren, sorgt auch f\u00fcr das langfristige Interesse an einer Dienstleistung oder einem Produkt. \n\nHier sind die wichtigsten digitalen Strategien zur Nachfragegenerierung: [\/et_pb_text][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>Display Werbung<\/li>\n<li>Content Marketing<\/li>\n<li>Video Marketing<\/li>\n<li>Social Media Marketing (und Werbung)<\/li>\n<li>SEO<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Display Werbung <\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Die \u201cSee-Phase\u201d stellt nach dem See-Think-Do-Care-Modell die erste Phase des Marketing Funnels dar. Logischerweise sind Display Anzeigen perfekt daf\u00fcr geeignet. Dabei handelt es sich um Anzeigen in Bild-, Video- und Textform, die auf anderen Webseiten geschaltet werden. [\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Die Display Werbung ist aus zwei Gr\u00fcnden ein gutes Medium zu Beginn des Sales Funnels:[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p>Es ist Werbung mit Kontext \u2013 Werbung auf Webseiten also, die f\u00fcr Ihre Inhalte relevant sind.<\/p>\n<\/li>\n<li>\n<p>Display Werbung nutzt die Vorteile der Cell Phone Theory. Diese besagt: Verbraucher nehmen unterschwellig alles wahr, was um sie herum passiert. Sp\u00e4ter erscheint ihnen dieses Umfeld vertraut. Das bedeutet, Verbraucher erinnern sich auch sp\u00e4ter an ein Unternehmen, indem sie unbewusst eine PPC Display Anzeige aufnehmen.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>B2B Content Marketing<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Content Marketing ist ein gro\u00dfer Bereich, den derzeit 91 Prozent der B2B-Marketer nutzen. Es umfasst Blogs, Social Media, Videos, Artikel, FAQs, E-Mail-Newsletter, E-Books, Fallstudien, Infografiken und vieles mehr. \n\nGuter Content ist wichtig, da immer mehr K\u00e4ufer ihre Entscheidungen von digitalen Inhalten abh\u00e4ngig machen. Mehr als 50 Prozent aller B2B K\u00e4ufer sehen sich w\u00e4hrend der Kaufentscheidung mindestens acht digitale Inhalte an. Mehr als 80 Prozent f\u00fcnf Inhalte. \n\nGanze 75 Prozent geben an, dass der Content eines Unternehmens ihre Entscheidung zum Kauf wesentlich beeinflusst. (62 Prozent der User treffen ihre Entscheidung allein auf der Grundlage digitaler Inhalte.) [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<p><strong> 62 Prozent <\/strong> der B2B K\u00e4ufer geben an, ihre Kaufentscheidung nur auf Grundlage digitaler Inhalte zu treffen.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]B2B Unternehmen m\u00fcssen daf\u00fcr Inhalte erstellen, die auch einem kritischen Kaufverhalten standhalten. Daf\u00fcr m\u00fcssen folgende Dinge in Erfahrung gebracht werden:[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p>Wissen \u00fcber die spezifischen Anforderungen, die K\u00e4ufer an ihre Kaufentscheidung stellen<\/p>\n<\/li>\n<li>\n<p>Bereitstellung von Informationen und Tools, die diesen Anforderungen entsprechen<\/p>\n<\/li>\n<li>\n<p>Bereitstellung der ben\u00f6tigten Informationen auf den bevorzugten sozialen Kan\u00e4len der Zielgruppe<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Eine Gartner Studie ergab, dass derzeit nur etwa 20 Prozent der Informationen auf B2B Webseiten k\u00e4uferfreundlich bereitgestellt sind. Aus diesem Grund m\u00fcssen B2B Unternehmen in diesem Bereich deutlich nachr\u00fcsten. Um die eigene Webseite zu optimieren, kann die Nutzung einer <a href=\"https:\/\/10xstudio.co\/online-marketing-agentur\/\">B2B Online Marketing Agentur<\/a> hilfreich sein. Was bedeutet das im Umkehrschluss f\u00fcr die Praxis?<br \/> Diese Content Marketing Formen k\u00f6nnen am Anfang eines Sales Funnels stehen:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p><strong>Blog Posts<\/strong>: Um Nachfrage zu erzeugen, m\u00fcssen Unternehmen auf ihre Produkte aufmerksam machen. Nat\u00fcrlich sollte ein Blog das eigene Produkt, als L\u00f6sung f\u00fcr ein bestimmtes Problem, anpreisen. Doch das darf nicht zu plump geschehen. Im Zentrum der Posts sollten weniger die Produkte des Unternehmens stehen, sondern vielmehr die eigene L\u00f6sungskompetenz und das Verst\u00e4ndnis aktueller Probleme. Noch besser ist es, durch Storytelling eine emotionale Verbindung herzustellen. Doch Vorsicht! Ein guter Blog muss immer \u00fcber soziale Kan\u00e4le verteilt und durch <a href=\"https:\/\/10xstudio.co\/suchmaschinenoptimierung\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> optimiert werden.<\/p>\n<\/li>\n<li>\n<p><strong>Social Media Beitr\u00e4ge<\/strong>: Auf Social Media lassen sich potentielle Kunden gezielt in jeder Phase ihrer Customer Journey ansprechen.<\/p>\n<\/li>\n<li>\n<p><strong>Infografiken<\/strong>: Menschen lieben Infografiken. Bildliche Darstellungen sind f\u00fcr unser Gehirn leichter zu verstehen. Wir k\u00f6nnen eine visuelle Szene innerhalb von Millisekunden verarbeiten. Infografiken verdichten Wissen zu einem leicht verst\u00e4ndlichen Bild.<\/p>\n<\/li>\n<li>\n<p><strong>E-Books<\/strong>: Gute E-Books sollten aus Insights sowie Checklisten, Tipps und aktuellen Anleitungen bestehen.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Was bei Content Marketing nicht vergessen werden darf: Jeder Content ben\u00f6tigt eine gute Distribution. Auch hier kann eine B2B Marketing Agentur Unternehmen helfen, eine geeignete Strategie zu finden. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Social Media Marketing<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Social Media ist die Plakatwand des 21. Jahrhunderts und bietet viele M\u00f6glichkeiten, ein Produkt zu bewerben. Fast 75 Prozent der B2B K\u00e4ufer nutzen soziale Medien, um ihre Kaufentscheidung zu treffen. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<p><strong> 75 Prozent<\/strong>  der B2B-K\u00e4ufer nutzen Social Media, um ihre Kaufentscheidung zu unterst\u00fctzen.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Die wichtigsten Fragen zuerst: Wird Social Media zur wichtigsten Quelle f\u00fcr B2B-Leads und Sales? Wahrscheinlich nicht \u2013 aus diesem Grund geh\u00f6rt es zum Bereich der Nachfragegenerierung. Wird es Unternehmen dabei helfen, ihr Branding zu verbessern und potentielle Kunden zu \u00fcberzeugen? Das h\u00e4ngt ganz von dem Social Media Marketing eines Unternehmen ab. [\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Hier sind die besten Arten von Social Media Posts aufgelistet, die B2B Nachfragen sichtbar erh\u00f6hen:[\/et_pb_text][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>Blog Posts<\/li>\n<li>Webinare<\/li>\n<li>Statistiken und Fakten<\/li>\n<li>Branchennachrichten<\/li>\n<li>\u201cHow to\u201d Videos (unter 60 Sekunden) <\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Wer Social Media Marketing nutzt, sollte vorher eine genaue Analyse der eigenen Zielgruppe betreiben. Nicht jede soziale Plattform ist f\u00fcr ein Unternehmen geeignet. Mit Ausnahme von LinkedIn und Xing. Diese Plattformen sollte f\u00fcr jedes B2B Marketing genutzt werden. \n\nAllerdings gibt es hierbei eine kleine Einschr\u00e4nkung. W\u00e4hrend LinkedIn sowohl nationales, als auch internationales B2B Marketing erm\u00f6glicht, konzentriert sich XING ausschlie\u00dflich auf die D-A-CH -Region. Dort ist sie aber in vielen Branchen der f\u00fchrende Anbieter.  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Video Marketing <\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]70 Prozent der B2B K\u00e4ufer schauen sich w\u00e4hrend ihres Kaufprozesses mindestens ein Video an. Auch Business Entscheider nutzen Online Videos, da es der schnellste und einfachste Weg ist, Informationen zu erhalten. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<p>Unternehmen, die Video Marketing nutzen, haben eine <strong> 27 Prozent<\/strong> h\u00f6here Klickzahl und eine <strong> 34 Prozent<\/strong> h\u00f6here Conversion Rate als solche ohne.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Zudem k\u00f6nnen sich Nutzer bis zu 95 Prozent von Videoinhalten merken. Bei Texten sind es nur 10 Prozent. \n\nDamit ist Video Marketing eine erstklassige Strategie, um auf sich aufmerksam zu machen.[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Hier sind die besten Videos f\u00fcr Top-of-the-funnel Marketing:[\/et_pb_text][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>Schaltung von Video-Anzeigen auf YouTube <\/li>\n<li>Anleitungsvideos<\/li>\n<li>Markenvideos und Video-Anzeigen<\/li>\n<li>Blog-Videos<\/li>\n<li>Unterhaltsame, lustige oder virale Videos<\/li>\n\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Auch hier ist die Distribution der Videos enorm wichtig. Daf\u00fcr bieten sich vor allem PPC-Anzeigen und Social Media Anzeigen an. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; link_font=&#8220;||||on||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Suchmaschinenoptimierung (<a href=\"https:\/\/10xstudio.co\/seo-agentur\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>)<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>SEO bezeichnet die Optimierung von Webinhalten, auf Grundlage bestimmter Keywords. Damit soll das Ranking einer <a href=\"https:\/\/10xstudio.co\/websites-erstellen\/\">Webseite<\/a> verbessert werden. SEO ist besonders wichtig, da 71 Prozent der B2B K\u00e4ufer ihre Suche mit organischen Suchanfragen beginnen. Die meisten K\u00e4ufer schauen sich im Durchschnitt nur die ersten 12 Suchergebnisse an.<\/p>\n<p>Unternehmen m\u00fcssen deshalb m\u00f6glichst auf den vorderen Pl\u00e4tzen ranken, um die Aufmerksamkeit potentieller Kunden zu erregen.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<p><strong> 71 Prozent<\/strong> der B2B-K\u00e4ufer beginnen ihre Suche mit generischen Suchanfragen und durchsuchen durchschnittlich 12 Anfragen, bevor sie sich f\u00fcr eine Seite entscheidenne.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]SEO geh\u00f6rt sowohl in das Feld der Nachfragegenerierung als auch der Lead-Generierung \u2013 je nachdem, welche Keywords optimiert werden. Werden zum Beispiel niedrigschwellige Inhalte wie \u201cWas ist B2B Marketing\u201d erstellt, erreicht man K\u00e4ufer zu Beginn des Sales Funnels. Werden Keywords wie \u201cB2B-Marketing Agentur\u201d verwendet, werden User eher am Ende des Funnels angesprochen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;#f5f5f5&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;rgba(0,0,0,0)&#8220; max_width=&#8220;860px&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|20px||20px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/09\/10xStudio_EBook_B2B-Guide21.png&#8220; alt=&#8220;der ultimative B2B marketing guide&#8220; title_text=&#8220;10xStudio_EBook_B2B-Guide21&#8243; _builder_version=&#8220;4.5.6&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|20px||20px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.1&#8243; text_font=&#8220;GOTHAM Thin|700|||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; header_3_font_size=&#8220;30px&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||0px&#8220; custom_padding=&#8220;||0px&#8220;]<h3>M\u00f6chten Sie sp\u00e4ter weiterlesen?<\/h3>[\/et_pb_text][et_pb_text module_id=&#8220;contentUpgarde_download&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Laden Sie jetzt den B2B-Marketing Guide kostenlos als Report herunter!<\/p>\n<p><button class=\"showSignup_button\">JETZT HERUNTERLADEN<\/button><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243;][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_6&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>B2B Marketing zur Lead-Generierung<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Im n\u00e4chsten Schritt werden aus vagen Interessenten handfeste Leads gemacht. Das Produkt oder die Dienstleistung eines Unternehmens ist bekannt? Dann kann zu den Phasen \u201cThink\u201d und \u201cDo\u201d \u00fcbergangen werden. [\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Nachfolgend sind die wichtigsten Marketing Strategien f\u00fcr die B2B Lead-Generierung aufgelistet:[\/et_pb_text][et_pb_text _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<ul>\n<li>PPC-Suchanzeigen<\/li>\n<li>Remarketing<\/li>\n<li>Events<\/li>\n<li>Gesch\u00e4ftskunden, Kundenfeedback und Partnerschaften<\/li>\n<li>Content Marketing<\/li>\n<li>SEO<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Pay-per-Click Suchmaschinen Werbung (PPC)<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]PPC-Anzeigen bieten den Vorteil, K\u00e4ufer genau dann Dienstleistungen auszuspielen, wenn nach diesen gesucht wird. PPC Anzeigen finden sich bei jeder Suchmaschinensuche ganz oben auf der Ergebnisseite. \n\nDie Analyse des Nutzerverhaltens zeigt, dass ca. 41 Prozent nur die ersten 3 Ergebnisse einer Paid Add anklicken. M\u00f6chte man PPC-Anzeigen schalten, kann auf Keywords oder Phrasen geboten werden, die Kunden auf die Webseite f\u00fchren. \n\nBesonders durch Analysen bisheriger Kampagnen, k\u00f6nnen Keywords ermittelt werden, die zu den meisten Leads und Verk\u00e4ufen gef\u00fchrt haben. Dies kann Werbekosten reduzieren und die Rendite erh\u00f6hen. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Remarketing<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Remarketing ist die Praxis, in der Anzeigen f\u00fcr User geschaltet werden, die die eigene Webseite bereits besucht haben. Unternehmen sollten die Anzeigen dann auf den h\u00e4ufig besuchten Plattformen der User schalten. Remarketing kann mehrstufig ablaufen und so User mit jedem Retargeting-Level in einen tieferen Funnel-Schritt schicken.\n\nIm Durchschnitt konvertieren nur 2 Prozent der Webseiten-Besucher. Remarketing richtet sich an die \u00fcbrigen 98 Prozent. Remarketing erh\u00f6ht erwiesenerma\u00dfen die Anzahl der Conversions. Untersuchungen von WordStream ergaben, je h\u00e4ufiger ein Besucher eine Anzeige sieht, desto h\u00f6her liegt die Conversion Rate. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Event Marketing<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Events wie Messen oder Roadshows sind der Klassiker im B2B-Marketing. Auch heute noch helfen Events, die meisten Leads zu generieren. Eine Ver\u00e4nderung ist nicht in Sicht. \n\nDer K\u00e4ufer von heute m\u00f6chte weiterhin Beziehungen face-to-face aufbauen \u2013 Veranstaltungen bieten da die beste Gelegenheit. Unternehmen k\u00f6nnen eigene Events veranstalten, oder aber externe Events besuchen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Gesch\u00e4ftspartner, Kundenfeedback, Auszeichnungen und Kooperationen<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]9 von 10 K\u00e4ufer sind nach einem positiven Kundenfeedback eher dazu bereit, ein Produkt zu kaufen. Aber nur 1 von 5 Unternehmen erw\u00e4gt, Bewertungen in seinen Marketing Mix aufzunehmen)\n\nEinige Marketing Strategien helfen, unentschlossene Kunden in Leads und Verk\u00e4ufe zu verwandeln. Eine davon ist, Authority Builder zu nutzen. Jeder wei\u00df, dass es oft nicht so sehr darum geht, was man kann, sondern wen man kennt. Eine Empfehlung, Auszeichnung oder Partnerschaft kann dabei die gleiche Arbeit wie unz\u00e4hlige Blogeintr\u00e4ge oder Whitepapers leisten. \n\nAus diesem Grund ist ein breites Netzwerk von Testimonials, Partnerschaften und Kontakten der beste Weg, Autorit\u00e4t aufzubauen und so das Vertrauen in das eigene Unternehmen zu st\u00e4rken. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/10\/Grafik5_Der-ultimative-B2B-Marketing-Guide-1.png&#8220; alt=&#8220;Der ultimative B2B Marketing Guide&#8220; align=&#8220;center&#8220; _builder_version=&#8220;3.28&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Content Marketing <\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Content Marketing ist vielseitig einsetzbar. Zum Beispiel sind Blogs und Webinare hervorragend f\u00fcr die Nachfrageerzeugung geeignet. Allerdings kann Content Marketing auch zur Lead-Generierung genutzt werden. In der letzten Phase der Lead-Generierung sind die folgenden Schritte f\u00fcr den K\u00e4ufer entscheidend: Auswahl der Anbieter, Validierung und Konsens schaffen. \n\nDie besten Content Marketing Strategien daf\u00fcr sind Fallstudien oder Authority Builder wie:\n<br>\n\n<ul>\n<li>Testimonials und Rezensionen<\/li>\n<li>Presseberichterstattung<\/li>\n<li>Pressemitteilungen<\/li>\n<li>Informationen \u00fcber Auszeichnungen und Partnerschaften<\/li>\n<li>Content \u00fcber die Geschichte, Kultur und Werte eines Unternehmens<\/li>\n<li>Fallstudien<\/li>\n<li>Whitepapers<\/li>\n<li>Werbetexte<\/li>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Jedoch gibt es einen Vorbehalt: Derzeit halten 57 Prozent der K\u00e4ufer B2B Inhalte f\u00fcr wenig aussagekr\u00e4ftig. Was K\u00e4ufer stattdessen m\u00f6chten: Seri\u00f6ses Kundenfeedback, Inhalte aus glaubw\u00fcrdigen Quellen und kurze, informative Artikel. Unternehmen sollten daher auf zu lange Artikel verzichten und unbedingt auf die Qualit\u00e4t ihres Contents achten. \n\nWenn Unternehmen keine Erfahrung im Content Marketing haben, kann eine B2B Werbeagentur helfen, eine geeignete Strategie zu finden. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>SEO<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]SEO passt sowohl zur Lead-Generierung als auch zur Nachfragegenerierung. Deshalb sollte vorher gekl\u00e4rt werden, was optimiert werden soll. F\u00fcr die Generierung von B2B-Leads sollte sich auf hochwertige Keywords konzentriert werden. Darunter fallen:\n<br>\n\n<ul>\n<li>Transaktionale Keywords wie \u201ckaufen\u201d oder \u201cAngebot\u201d<\/li>\n<li>Markenrelevante Keywords (auch die der Konkurrenz)<\/li>\n<li>Kontakt-Keywords wie \u201cKontakt\u201d, \u201cAnruf\u201d oder \u201cAnfrage\u201d<\/li>\n<li>Keywords im Kontext von Preis-und Angebotsvergleich wie \u201cBewertungen\u201d, \u201cwie viel\u201d oder \u201cKosten von\u201d<\/li>\n<li>Ortsspezifische Keywords wie Stadt, Bundesland oder Postleitzahl<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_7&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>B2B Marketing Strategien zur Kundenbindung und<br \/> -r\u00fcckgewinnung<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Kunden m\u00fcssen als solche auch erhalten bleiben. Ein wichtiger Teil der Buyers Journey ist daher die Treue-Schleife. Laut Marketing Metrics ist es um 350 Prozent profitabler an bestehende Kunden zu verkaufen, als an Neukunden. \n\nDurch die Buyers Journey sollen alte Kunden an neue Produkte und Leistungen gebunden werden. Im besten Fall k\u00f6nnen diese auch als Markenbotschafter gewonnen werden. \n\nDie folgenden Strategien eignen sich daf\u00fcr besonders gut. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Content Marketing <\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Content Marketing ist dabei eine der besten M\u00f6glichkeiten, um das Interesse bestehender Kunden beizubehalten. Es h\u00e4lt nicht nur das Unternehmen auf dem Laufenden. Es erm\u00f6glicht zudem, Kunden \u00fcber aktuelle Produkte und Dienstleistungen zu informieren.<\/p>\n<p>Dabei gibt es f\u00fcnf Arten des Content Marketings, die sich f\u00fcr die Kundenbindung- und r\u00fcckgewinnung besonders gut eignen:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p><strong>Blogs<\/strong>: Der beste Kanal zur Verbreitung aktueller News. Damit bleibt ein Unternehmen immer pr\u00e4sent. Ein informativer und hochwertiger Blog steigert langfristig das Vertrauen in ein Unternehmen und sorgt f\u00fcr neue Auftr\u00e4ge.<\/p>\n<\/li>\n<li>\n<p><strong>E-Books und Whitepapers<\/strong>: Unternehmen sollten Kunden informieren, indem sie Whitepapers und E-Books zur Verf\u00fcgung stellen.<\/p>\n<\/li>\n<li>\n<p><strong>Social Media<\/strong>: Zur Steigerung der Sichtbarkeit: Regelm\u00e4\u00dfige Ver\u00f6ffentlichung von Blogs, Webinaren, neuen Produkten und Kundenfeedbacks auf Social Media.<\/p>\n<\/li>\n<li>\n<p><strong>Videos<\/strong>: Video Marketing ist ideal zur Kundenbindung und -r\u00fcckgewinnung. Daf\u00fcr sollten Unternehmen Video-Versionen ihrer Blogs und Erkl\u00e4rvideos ihrer Produkte und Leistungen erstellen.<\/p>\n<\/li>\n<li>\n<p><strong>Webinare<\/strong>: Kann Kunden helfen, den Service oder das Produkt eines Unternehmens besser zu nutzen. Daf\u00fcr bieten sich Webinare, Interviews oder Q&amp;As an.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Automatisiertes Marketing (einschlie\u00dflich E-Mail Marketing)<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]E-Mail Marketing hat im Durchschnitt einen Return on Investment (ROI) von 38 Euro. Bei Suchmaschinen liegt er bei nur 20 Euro. Damit ist der ROI von E-Mail Marketing sehr hoch. Zudem bietet E-Mail Marketing eine gute M\u00f6glichkeit, bestehende Kunden \u00fcber neue Produkte und Angebote informiert zu halten.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.28&#8243; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;|10px||10px|false|false&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#43cb83&#8243;]<p>Durch zielgerichtete E-Mail Kampagnen verzeichnen B2B-Marketer eine durchschnittliche Umsatzsteigerung von <strong>760 Prozent<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Einige Beispiele f\u00fcr gutes E-Mail Marketing:\n<br>\n\n<ul>\n<li>E-Mail Newsletter<\/li>\n<li>Blog-Beitr\u00e4ge per E-Mail verschicken<\/li>\n<li>Webinar-Einladungen versenden<\/li>\n<li>Dankesch\u00f6n- und kulturf\u00f6rdernde E-Mails<\/li>\n<li>Ank\u00fcndigungen neuer Funktionen<\/li>\n<li>Ank\u00fcndigungen neuer E-Books<\/li>\n<li>Einf\u00fchrungs-E-Mails f\u00fcr neue Mitarbeiter<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_8&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>Die Umsetzung des B2B Marketingplans 2021 in f\u00fcnf Schritten<\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Hier sind die f\u00fcnf Schritte zur Umsetzung des ultimativen B2B Marketingplans 2021. All diese Schritte k\u00f6nnen auch von einer B2B Marketing Agentur durchgef\u00fchrt werden.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Schritt 1: Feststellung der Zielgruppe<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Wer ist die Zielgruppe?\n\nZur Definition ihrer Zielgruppe werden die meisten B2B-Unternehmen Marken oder Berufe verwenden. Die schlechte Nachricht ist: Dabei handelt es sich nicht um eine Zielgruppe. Marken und Berufe sagen nichts \u00fcber die Motive, Motivation oder bevorzugten sozialen Medien einer Zielgruppe aus. \n\nMenschen werden durch unterschiedliche Dinge motiviert. Zudem umfasst der moderne B2B Sales Funnel mehr als eine Person. Zur Erstellung der Zielgruppe, sollten Unternehmen daher folgende Informationen einholen:\n\n\n<ul>\n<li>Generelle demographische Daten<\/li>\n<li>Gemeinsame Interessen<\/li>\n<li>Motivation, das Produkt zu nutzen<\/li>\n<li>Probleme, die Ihr Produkt behebt<\/li>\n<li>Genutzte Soziale Kan\u00e4le und Kommunikationswege<\/li>\n<\/ul>\n\nZur Erstellung der Zielgruppe ist die Nutzung von Audience Insights von Facebook hilfreich. Auch die Auswertung der eigenen Google Analytics Daten kann Aufschluss \u00fcber die Zielgruppe geben. \n\nWenn die Zielgruppe hinsichtlich Motivation, Schw\u00e4chen und pr\u00e4ferierten sozialen Kan\u00e4len durchleuchtet ist, kann mit Schritt 2 begonnen werden. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Schritt 2: Feststellung der Schwachstellen <\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Zur Erstellung eines umfassenden Marketingplans geh\u00f6rt auch die Durchf\u00fchrung einer digitalen Konkurrenz Analyse. Das Wachstum eines Unternehmens h\u00e4ngt entscheidend von dem Wissen \u00fcber das eigene Marktumfeld ab. Eine umfangreiche Wettbewerbsanalyse sollte folgende Punkte beinhalten:<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;40px|20px|20px|20px|false|true&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all=&#8220;2px&#8220; border_color_all=&#8220;#43cb83&#8243; box_shadow_style=&#8220;preset1&#8243;]<ul>\n<li>\n<p>Bewertung der Webseiten (Geschwindigkeit, Usability, Crawlability, Sitemaps etc.)<\/p>\n<\/li>\n<li>\n<p>Bewertung der Konkurrenz auf Suchmaschinen<\/p>\n<\/li>\n<li>\n<p>Bewertung von digitalen Inhalten (Whitepapers, E-Books, E-Mail Newsletter etc.)<\/p>\n<\/li>\n<li>\n<p>Bewertung von Produkten, Dienstleistungen, Leistungsversprechen einschlie\u00dflich des Sales Funnel des eigenen Unternehmens und der Marktteilnehmer<\/p>\n<\/li>\n<li>\n<p>Bewertung von Online Werbung auf PPC- und Social Media Seiten<\/p>\n<\/li>\n<li>\n<p>Bewertung der Zufriedenheit von Kunden und Mitarbeitern einschlie\u00dflich der Online Reputation<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Die Analyse hilft Unternehmen, die St\u00e4rken, Schw\u00e4chen und Chancen ihres digitalen Marketings zu erkennen. Dadurch k\u00f6nnen L\u00fccken geschlossen und Vorteile gegen\u00fcber der Konkurrenz ausgebaut werden.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Schritt 3: Bestimmung der Ziele<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Die Wettbewerbsanalyse hilft Unternehmen, die eigenen Ziele zu formulieren. Die wichtigsten Fragen sind: \n\nWas muss ein Unternehmen tun, um sich von seinen Wettbewerber abzuheben? Sind es mehr Leads? Mehr Conversions? Besseres Branding? \n\nDie Antworten der Fragen helfen, die Ziele zu bestimmen. Diese sollten klar definiert und regelm\u00e4\u00dfig \u00fcberpr\u00fcft werden.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Schritt 4: Abstimmung der Ziele auf die B2B-Marketing Strategien<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Nachdem die Ziele definiert sind, k\u00f6nnen diese mit den anderen B2B-Marketing Strategien kombiniert werden. Wenn beispielsweise die Leads um 20 Prozent steigen sollen, sollte sich auf die Lead-Generierung fokussiert werden. Wenn mehr Menschen ein Produkt kennenlernen sollen, hat Nachfragegenerierung die h\u00f6chste Priorit\u00e4t. \n\nSollen mehrere Ziele aus unterschiedlichen Bereichen verfolgt werden, ist das auch kein Problem. Wichtig ist dabei nur die st\u00e4ndige \u00dcberwachung und Kontrolle der angewendeten Strategien. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h3>Schritt 5: Daten analysieren und auswerten<\/h3>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Um den Erfolg von Marketing Kampagnen auch einsch\u00e4tzen zu k\u00f6nnen, sollten diese st\u00e4ndig \u00fcberpr\u00fcft, optimiert und angepasst werden. Nur so kann ein langfristiger Erfolg garantiert werden.\n\nIn Unternehmen herrschen dabei oft zwei Tendenzen. Entweder werden Analysen nur unzureichend durchgef\u00fchrt oder zu viele Daten gesammelt. Daher sollten Unternehmen wissen, welche Kennzahlen f\u00fcr sie von Bedeutung sind. Daf\u00fcr muss der Unterschied zwischen einer einfachen Kennzahl und einem Key Performance Indicator (KPI) verstanden werden.\n\n<strong>Kennzahl<\/strong>: Einfache Zahl.\n\n<strong>KPI<\/strong>: Ist eine Kennzahl, die eng mit dem gesamten Gesch\u00e4ftserfolg verbunden ist.\n\nKennzahlen sind hilfreich bei der Bildung von Marketing Kampagnen. Allerdings helfen nur wenige, die Gesch\u00e4ftsstrategie zu verfeinern oder anzupassen. Typische Kennzahlen sind: Absprungraten, Seitenaufrufe, Verweildauer, neue Besucher und Suchrankings.\n\nDiese KPIs sind f\u00fcr die meisten Marketing Strategien relevant:\n<br>\n<ul>\n<li>Gesamtumsatz<\/li>\n<li>Leads<\/li>\n<li>Umsatzerl\u00f6se<\/li>\n<li>Return on Marketing Investment (ROMI)<\/li>\n<li>Lead-to-Sale Conversion Rate<\/li>\n<li>Buchungsrate<\/li>\n<li>Kosten pro Lead (CPL)<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_id=&#8220;kapitel_9&#8243; module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.28&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<h2>Braucht Ihr Unternehmen Hilfe beim B2B Marketing? Wir helfen gerne. <\/h2>[\/et_pb_text][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]Die Planung von B2B-Marketing Strategien sind nicht immer ganz einfach. Viele Schritte m\u00fcssen beachtet, unz\u00e4hlige \u00dcberlegungen miteinbezogen werden. Dieser B2B Guide soll dabei helfen, die Erstellung eines Marketingplans zu vereinfachen.\n\nSollte Ihr Unternehmen allerdings Hilfe beim B2B Marketing ben\u00f6tigen, stehen wir Ihnen als B2B Agentur gerne zur Verf\u00fcgung. Vereinbaren Sie \u00fcber das folgende Kontaktformular ein unverbindliches Beratungsgespr\u00e4ch mit uns![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;#f5f5f5&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;rgba(0,0,0,0)&#8220; max_width=&#8220;860px&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|20px||20px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/09\/10xStudio_EBook_B2B-Guide21.png&#8220; alt=&#8220;der ultimative B2B marketing guide&#8220; title_text=&#8220;10xStudio_EBook_B2B-Guide21&#8243; _builder_version=&#8220;4.5.6&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|20px||20px&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;GOTHAM Thin|700|||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; header_3_font_size=&#8220;30px&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||0px&#8220; custom_padding=&#8220;||0px&#8220;]<h3>Sie m\u00f6chten den Artikel jederzeit wieder lesen?<\/h3>[\/et_pb_text][et_pb_text module_id=&#8220;contentUpgarde_download&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;|500|||||||&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<p>Laden Sie jetzt den B2B-Marketing Guide kostenlos als Report herunter!<\/p>\n<p><button class=\"showSignup_button\">JETZT HERUNTERLADEN<\/button><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_id=&#8220;signupForm&#8220; _builder_version=&#8220;3.28&#8243; background_color=&#8220;#ffffff&#8220; custom_padding=&#8220;10px||10px||false|false&#8220; box_shadow_style=&#8220;preset1&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;3.28&#8243; module_alignment=&#8220;center&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.28&#8243;][et_pb_text disabled_on=&#8220;on|off|off&#8220; _builder_version=&#8220;3.28&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.4em&#8220;]Tragen Sie sich jetzt ein, um den B2B-Marketing Guide kostenlos als Ebook zu erhalten![\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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._error-arrow { position:absolute; width:0; height:0; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._error-html { margin-bottom:10px; }<!-- [et_pb_line_break_holder] --> .pika-single { z-index:10000001 !important; }<!-- [et_pb_line_break_holder] --> @media all and (min-width:320px) and (max-width:667px) { ::-webkit-scrollbar { display:none; }<!-- [et_pb_line_break_holder] --> #_form_9_ { margin:0; width:100%; min-width:100%; max-width:100%; box-sizing:border-box; }<!-- [et_pb_line_break_holder] --> #_form_9_ * { -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; font-size:1em; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-content { margin:0; width:100%; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-inner { display:block; min-width:100%; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-title,#_form_9_ ._inline-style { margin-top:0; margin-right:0; margin-left:0; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-title { font-size:1.2em; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form_element { margin:0 0 20px; padding:0; width:100%; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-element,#_form_9_ ._inline-style,#_form_9_ input[type=\"text\"],#_form_9_ label,#_form_9_ p,#_form_9_ textarea:not(.g-recaptcha-response) { float:none; display:block; width:100%; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._row._checkbox-radio label { display:inline; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._row,#_form_9_ p,#_form_9_ label { margin-bottom:0.7em; width:100%; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._row input[type=\"checkbox\"],#_form_9_ ._row input[type=\"radio\"] { margin:0 !important; vertical-align:middle !important; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._row input[type=\"checkbox\"] + span label { display:inline; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._row span label { margin:0 !important; width:initial !important; vertical-align:middle !important; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-image { max-width:100%; height:auto !important; }<!-- [et_pb_line_break_holder] --> #_form_9_ input[type=\"text\"] { padding-left:10px; padding-right:10px; font-size:16px; line-height:1.3em; -webkit-appearance:none; }<!-- [et_pb_line_break_holder] --> #_form_9_ input[type=\"radio\"],#_form_9_ input[type=\"checkbox\"] { display:inline-block; width:1.3em; height:1.3em; font-size:1em; margin:0 0.3em 0 0; vertical-align:baseline; }<!-- [et_pb_line_break_holder] --> #_form_9_ button[type=\"submit\"] { padding:20px; font-size:1.5em; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._inline-style { margin:20px 0 0 !important; }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #_form_9_ { position:relative; text-align:left; margin:25px auto 0; padding:20px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; *zoom:1; background:transparent !important; border:0px solid #b0b0b0 !important; width:100%; -moz-border-radius:0px !important; -webkit-border-radius:0px !important; border-radius:0px !important; color:#1d1d1b !important; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-title { font-size:22px; line-height:22px; font-weight:600; margin-bottom:0; }<!-- [et_pb_line_break_holder] --> #_form_9_:before,#_form_9_:after { content:\" \"; display:table; }<!-- [et_pb_line_break_holder] --> #_form_9_:after { clear:both; }<!-- [et_pb_line_break_holder] --> #_form_9_._inline-style { width:auto; display:inline-block; }<!-- [et_pb_line_break_holder] --> #_form_9_._inline-style input[type=\"text\"],#_form_9_._inline-style input[type=\"date\"] { padding:10px 12px; }<!-- [et_pb_line_break_holder] --> #_form_9_._inline-style button._inline-style { position:relative; top:27px; }<!-- [et_pb_line_break_holder] --> #_form_9_._inline-style p { margin:0; }<!-- [et_pb_line_break_holder] --> #_form_9_._inline-style ._button-wrapper { position:relative; margin:27px 12.5px 0 20px; }<!-- [et_pb_line_break_holder] --> #_form_9_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; }<!-- [et_pb_line_break_holder] --> @media all and (min-width:320px) and (max-width:667px) { #_form_9_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->#_form_9_ ._form_element input[type=\"text\"] { border-radius: 0px;<!-- [et_pb_line_break_holder] -->    border: 2px solid black;<!-- [et_pb_line_break_holder] -->    background-color: transparent;<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->    font-size: 14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #_form_9_ {margin:0px; padding:0px;}<!-- [et_pb_line_break_holder] --><\/style><!-- [et_pb_line_break_holder] --><form method=\"POST\" action=\"https:\/\/10xstudio51308.activehosted.com\/proc.php\" id=\"_form_9_\" class=\"_form _form_9 _inline-form  _dark\" novalidate><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"u\" value=\"9\" \/><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"f\" value=\"9\" \/><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"s\" \/><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"c\" value=\"0\" \/><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"m\" value=\"0\" \/><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"act\" value=\"sub\" \/><!-- [et_pb_line_break_holder] -->  <input type=\"hidden\" name=\"v\" value=\"2\" \/><!-- [et_pb_line_break_holder] -->  <div class=\"_form-content\"><!-- [et_pb_line_break_holder] -->    <div class=\"_form_element _x59625054 _full_width \" ><!-- [et_pb_line_break_holder] -->      <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->      <\/label><!-- [et_pb_line_break_holder] -->      <div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->        <input type=\"text\" name=\"fullname\" placeholder=\"Ihr vollst\u00e4ndiger Name\" \/><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->    <div class=\"_form_element _x16922797 _full_width \" ><!-- [et_pb_line_break_holder] -->      <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->      <\/label><!-- [et_pb_line_break_holder] -->      <div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->        <input type=\"text\" name=\"email\" placeholder=\"Ihre E-Mail Adresse\" required\/><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->    <div class=\"_form_element _field6 _full_width \" ><!-- [et_pb_line_break_holder] -->      <div class=\"_row\"><!-- [et_pb_line_break_holder] -->        <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->        <\/label><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"field[6][]\" value=\"~|\"><!-- [et_pb_line_break_holder] -->      <div class=\"_row _checkbox-radio\"><!-- [et_pb_line_break_holder] -->        <input id=\"field_6Ja, ich m\u00f6chte den 10xStudio Marketing Break Newsletter abonnieren\" type=\"checkbox\" name=\"field[6][]\" value=\"Ja, ich m\u00f6chte den 10xStudio Marketing Break Newsletter abonnieren\" checked><!-- [et_pb_line_break_holder] -->        <span><!-- [et_pb_line_break_holder] -->          <label for=\"field_6Ja, ich m\u00f6chte den 10xStudio Marketing Break Newsletter abonnieren\"><!-- [et_pb_line_break_holder] -->            Ja, ich m\u00f6chte den 10xStudio Marketing Break Newsletter abonnieren<!-- [et_pb_line_break_holder] -->          <\/label><!-- [et_pb_line_break_holder] -->        <\/span><!-- [et_pb_line_break_holder] -->      <\/div><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->    <div class=\"_form_element _field4 _full_width \" ><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"field[4]\" value=\"\" \/><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->    <div class=\"_form_element _field5 _full_width \" ><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"field[5]\" value=\"B2B Marketing GUide 2020\" \/><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->    <div class=\"_button-wrapper _full_width\"><!-- [et_pb_line_break_holder] -->      <button id=\"_form_9_submit\" class=\"_submit\" type=\"submit\"><!-- [et_pb_line_break_holder] -->        HERUNTERLADEN<!-- [et_pb_line_break_holder] -->      <\/button><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->    <div class=\"_clear-element\"><!-- [et_pb_line_break_holder] -->    <\/div><!-- [et_pb_line_break_holder] -->  <\/div><!-- [et_pb_line_break_holder] -->  <div class=\"_form-thank-you\" style=\"display:none;\"><!-- [et_pb_line_break_holder] -->  <\/div><!-- [et_pb_line_break_holder] --><\/form><script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->window.cfields = {\"6\":\"newsletter\",\"4\":\"source\",\"5\":\"content\"};<!-- [et_pb_line_break_holder] -->window._show_thank_you = function(id, message, trackcmp_url) {<!-- [et_pb_line_break_holder] -->  var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');<!-- [et_pb_line_break_holder] -->  form.querySelector('._form-content').style.display = 'none';<!-- [et_pb_line_break_holder] -->  thank_you.innerHTML = message;<!-- [et_pb_line_break_holder] -->  thank_you.style.display = 'block';<!-- [et_pb_line_break_holder] -->  if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {<!-- [et_pb_line_break_holder] -->    \/\/ Site tracking URL to use after inline form submission.<!-- [et_pb_line_break_holder] -->    _load_script(trackcmp_url);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  if (typeof window._form_callback !== 'undefined') window._form_callback(id);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._show_error = function(id, message, html) {<!-- [et_pb_line_break_holder] -->  var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error');<!-- [et_pb_line_break_holder] -->  if (old_error) old_error.parentNode.removeChild(old_error);<!-- [et_pb_line_break_holder] -->  err.innerHTML = message;<!-- [et_pb_line_break_holder] -->  err.className = '_error-inner _form_error _no_arrow';<!-- [et_pb_line_break_holder] -->  var wrapper = document.createElement('div');<!-- [et_pb_line_break_holder] -->  wrapper.className = '_form-inner';<!-- [et_pb_line_break_holder] -->  wrapper.appendChild(err);<!-- [et_pb_line_break_holder] -->  button.parentNode.insertBefore(wrapper, button);<!-- [et_pb_line_break_holder] -->  document.querySelector('[id^=\"_form\"][id$=\"_submit\"]').disabled = false;<!-- [et_pb_line_break_holder] -->  if (html) {<!-- [et_pb_line_break_holder] -->    var div = document.createElement('div');<!-- [et_pb_line_break_holder] -->    div.className = '_error-html';<!-- [et_pb_line_break_holder] -->    div.innerHTML = html;<!-- [et_pb_line_break_holder] -->    err.appendChild(div);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._load_script = function(url, callback) {<!-- [et_pb_line_break_holder] -->    var head = document.querySelector('head'), script = document.createElement('script'), r = false;<!-- [et_pb_line_break_holder] -->    script.type = 'text\/javascript';<!-- [et_pb_line_break_holder] -->    script.charset = 'utf-8';<!-- [et_pb_line_break_holder] -->    script.src = url;<!-- [et_pb_line_break_holder] -->    if (callback) {<!-- [et_pb_line_break_holder] -->      script.onload = script.onreadystatechange = function() {<!-- [et_pb_line_break_holder] -->      if (!r && (!this.readyState || this.readyState == 'complete')) {<!-- [et_pb_line_break_holder] -->        r = true;<!-- [et_pb_line_break_holder] -->        callback();<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      };<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    head.appendChild(script);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->(function() {<!-- [et_pb_line_break_holder] -->  if (window.location.search.search(\"excludeform\") !== -1) return false;<!-- [et_pb_line_break_holder] -->  var getCookie = function(name) {<!-- [et_pb_line_break_holder] -->    var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));<!-- [et_pb_line_break_holder] -->    return match ? match[2] : null;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  var setCookie = function(name, value) {<!-- [et_pb_line_break_holder] -->    var now = new Date();<!-- [et_pb_line_break_holder] -->    var time = now.getTime();<!-- [et_pb_line_break_holder] -->    var expireTime = time + 1000 * 60 * 60 * 24 * 365;<!-- [et_pb_line_break_holder] -->    now.setTime(expireTime);<!-- [et_pb_line_break_holder] -->    document.cookie = name + '=' + value + '; expires=' + now + ';path=\/';<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->      var addEvent = function(element, event, func) {<!-- [et_pb_line_break_holder] -->    if (element.addEventListener) {<!-- [et_pb_line_break_holder] -->      element.addEventListener(event, func);<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      var oldFunc = element['on' + event];<!-- [et_pb_line_break_holder] -->      element['on' + event] = function() {<!-- [et_pb_line_break_holder] -->        oldFunc.apply(this, arguments);<!-- [et_pb_line_break_holder] -->        func.apply(this, arguments);<!-- [et_pb_line_break_holder] -->      };<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  var _removed = false;<!-- [et_pb_line_break_holder] -->  var form_to_submit = document.getElementById('_form_9_');<!-- [et_pb_line_break_holder] -->  var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var getUrlParam = function(name) {<!-- [et_pb_line_break_holder] -->    var regexStr = '[?&]' + name + '=([^&#]*)';<!-- [et_pb_line_break_holder] -->    var results = new RegExp(regexStr, 'i').exec(window.location.href);<!-- [et_pb_line_break_holder] -->    return results != undefined ? decodeURIComponent(results[1]) : false;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  for (var i = 0; i < allInputs.length; i++) {<!-- [et_pb_line_break_holder] -->    var regexStr = \"field\\[(\\d+)\\]\";<!-- [et_pb_line_break_holder] -->    var results = new RegExp(regexStr).exec(allInputs[i].name);<!-- [et_pb_line_break_holder] -->    if (results != undefined) {<!-- [et_pb_line_break_holder] -->      allInputs[i].dataset.name = window.cfields[results[1]];<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      allInputs[i].dataset.name = allInputs[i].name;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    var fieldVal = getUrlParam(allInputs[i].dataset.name);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    if (fieldVal) {<!-- [et_pb_line_break_holder] -->      if (allInputs[i].type == \"radio\" || allInputs[i].type == \"checkbox\") {<!-- [et_pb_line_break_holder] -->        if (allInputs[i].value == fieldVal) {<!-- [et_pb_line_break_holder] -->          allInputs[i].checked = true;<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else {<!-- [et_pb_line_break_holder] -->        allInputs[i].value = fieldVal;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var remove_tooltips = function() {<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->      tooltips = [];<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var remove_tooltip = function(elem) {<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      if (tooltips[i].elem === elem) {<!-- [et_pb_line_break_holder] -->        tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] -->        tooltips.splice(i, 1);<!-- [et_pb_line_break_holder] -->        return;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var create_tooltip = function(elem, text) {<!-- [et_pb_line_break_holder] -->    var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {};<!-- [et_pb_line_break_holder] -->    if (elem.type != 'radio' && elem.type != 'checkbox') {<!-- [et_pb_line_break_holder] -->      tooltip.className = '_error';<!-- [et_pb_line_break_holder] -->      arrow.className = '_error-arrow';<!-- [et_pb_line_break_holder] -->      inner.className = '_error-inner';<!-- [et_pb_line_break_holder] -->      inner.innerHTML = text;<!-- [et_pb_line_break_holder] -->      tooltip.appendChild(arrow);<!-- [et_pb_line_break_holder] -->      tooltip.appendChild(inner);<!-- [et_pb_line_break_holder] -->      elem.parentNode.appendChild(tooltip);<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      tooltip.className = '_error-inner _no_arrow';<!-- [et_pb_line_break_holder] -->      tooltip.innerHTML = text;<!-- [et_pb_line_break_holder] -->      elem.parentNode.insertBefore(tooltip, elem);<!-- [et_pb_line_break_holder] -->      new_tooltip.no_arrow = true;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    new_tooltip.tip = tooltip;<!-- [et_pb_line_break_holder] -->    new_tooltip.elem = elem;<!-- [et_pb_line_break_holder] -->    tooltips.push(new_tooltip);<!-- [et_pb_line_break_holder] -->    return new_tooltip;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var resize_tooltip = function(tooltip) {<!-- [et_pb_line_break_holder] -->    var rect = tooltip.elem.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop)  - (doc.clientTop || 0));<!-- [et_pb_line_break_holder] -->    if (scrollPosition < 40) {<!-- [et_pb_line_break_holder] -->      tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _below';<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _above';<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var resize_tooltips = function() {<!-- [et_pb_line_break_holder] -->    if (_removed) return;<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var validate_field = function(elem, remove) {<!-- [et_pb_line_break_holder] -->    var tooltip = null, value = elem.value, no_error = true;<!-- [et_pb_line_break_holder] -->    remove ? remove_tooltip(elem) : false;<!-- [et_pb_line_break_holder] -->    if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');<!-- [et_pb_line_break_holder] -->    if (elem.getAttribute('required') !== null) {<!-- [et_pb_line_break_holder] -->      if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {<!-- [et_pb_line_break_holder] -->        var elems = form_to_submit.elements[elem.name];<!-- [et_pb_line_break_holder] -->        if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {<!-- [et_pb_line_break_holder] -->          no_error = elem.checked;<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        else {<!-- 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-->         event.preventDefault();<!-- [et_pb_line_break_holder] -->}, false);});<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->document.getElementsByName(\"field[4]\")[0].value= document.URL;<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.5.6&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#b9b9b9&#8243;][et_pb_row disabled_on=&#8220;on|on|on&#8220; _builder_version=&#8220;4.5.6&#8243; max_width=&#8220;1152px&#8220; module_alignment=&#8220;center&#8220; border_width_top=&#8220;1px&#8220; border_color_top=&#8220;#b9b9b9&#8243; disabled=&#8220;on&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;||||||||&#8220; header_3_font_size=&#8220;32px&#8220;]<h3>Das K\u00f6nnte Dir gefallen: <span style=\"    font-family: 'GOTHAM Thin',Helvetica,Arial,Lucida,sans-serif;\">Marketing verwandte Artikel<\/span><\/h3><p>Hier muss die HEadline ge\u00e4ndert werden, das Modul hierunter angepastt und DIESER p-Tag entfernt werden<\/p>[\/et_pb_text][et_pb_post_slider posts_number=&#8220;3&#8243; image_placement=&#8220;top&#8220; use_bg_overlay=&#8220;off&#8220; _builder_version=&#8220;4.5.6&#8243; background_color=&#8220;#f5f5f5&#8243; custom_button=&#8220;on&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#43cb83&#8243; button_border_color=&#8220;#43cb83&#8243; button_border_radius=&#8220;10px&#8220; box_shadow_style_button=&#8220;preset3&#8243; box_shadow_vertical_button=&#8220;11px&#8220;][\/et_pb_post_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;3.28&#8243; custom_padding=&#8220;1px|||||&#8220; locked=&#8220;off&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.5.6&#8243; custom_padding=&#8220;80px|||||&#8220; custom_padding_tablet=&#8220;50px||||false|false&#8220; custom_padding_phone=&#8220;&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.28&#8243;][et_pb_text module_id=&#8220;beratung&#8220; _builder_version=&#8220;4.5.6&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_text_color=&#8220;#000000&#8243; header_2_font=&#8220;||||||||&#8220; header_2_text_color=&#8220;#000000&#8243; header_2_font_size=&#8220;20px&#8220; header_3_font=&#8220;|700|||||||&#8220; header_3_font_size=&#8220;32px&#8220; text_orientation=&#8220;center&#8220; width=&#8220;65%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; module_alignment=&#8220;center&#8220; header_3_font_size_tablet=&#8220;&#8220; header_3_font_size_phone=&#8220;26px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; text_text_align=&#8220;center&#8220;]<h2>Vereinbaren Sie ein unverbindliches Beratungsgespr\u00e4ch mit unserer Marketing Agentur<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,3_4&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.0.9&#8243; max_width=&#8220;800px&#8220; custom_padding=&#8220;||0px&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/06\/Webseite_Team_Sebastain.png&#8220; alt=&#8220;Sebastian Janus Head of Strategy bei 10xStudio&#8220; align=&#8220;right&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.0.9&#8243; width=&#8220;65%&#8220; max_width=&#8220;200px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;12px||||false|false&#8220; border_radii=&#8220;on|50%|50%|50%|50%&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; header_font=&#8220;||||||||&#8220; header_4_font=&#8220;|700|||||||&#8220; header_4_font_size=&#8220;26px&#8220; header_5_font=&#8220;||||||||&#8220; header_5_text_color=&#8220;#43cb83&#8243; header_5_font_size=&#8220;20px&#8220; custom_padding=&#8220;10px|10px|10px|10px&#8220;]<h5>Ihr Ansprechpartner: Sebastian Janus<\/h5>\n<p>Gerne beraten wir Sie umfassend zu den Themen rund um Social Media Marketing. W\u00e4hlen Sie dazu einfach einen f\u00fcr Sie passenden Zeitpunkt aus.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.28&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.28&#8243;][et_pb_code _builder_version=&#8220;4.5.6&#8243;]<!-- Calendly inline widget begin --><!-- [et_pb_line_break_holder] --><div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/10xstudio\/beratung\" style=\"min-width:288px;height:800px;\"><\/div><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- Calendly inline widget end -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.5.6&#8243; max_width=&#8220;860px&#8220; custom_padding=&#8220;40px||||false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; 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