{"id":3865,"date":"2019-08-09T13:57:56","date_gmt":"2019-08-09T11:57:56","guid":{"rendered":"https:\/\/10xstudio.co\/?p=3865"},"modified":"2023-12-27T18:31:07","modified_gmt":"2023-12-27T16:31:07","slug":"was-unterscheidet-b2c-von-b2b-marketing","status":"publish","type":"post","link":"https:\/\/10xstudio.co\/blog\/was-unterscheidet-b2c-von-b2b-marketing\/","title":{"rendered":"Was unterscheidet B2C von B2B Marketing?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;3.23.3&#8243; custom_padding=&#8220;113px||0px&#8220; custom_padding_tablet=&#8220;82px|||&#8220; custom_padding_phone=&#8220;&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; module_class=&#8220;display_flex&#8220; _builder_version=&#8220;3.25&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;center_element_v&#8220; _builder_version=&#8220;3.27.4&#8243; header_font=&#8220;|700|||||||&#8220; header_font_size=&#8220;46px&#8220; header_2_font=&#8220;||||||||&#8220; header_font_size_tablet=&#8220;32px&#8220; header_font_size_phone=&#8220;&#8220; header_font_size_last_edited=&#8220;on|tablet&#8220; header_2_font_size_tablet=&#8220;18px&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220;]<\/p>\n<h1>Was unterscheidet B2B von B2C Marketing?<\/h1>\n<h2>Wir haben die wichtigsten Fakten zusammengetragen.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/08\/10x-B2b-B2C-Marketing.jpg&#8220; alt=&#8220;B2B B2C Definition&#8220; _builder_version=&#8220;3.23.3&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;81px||0px&#8220; custom_padding_tablet=&#8220;27px||&#8220; custom_padding_phone=&#8220;&#8220; border_color_bottom=&#8220;#b9b9b9&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_code _builder_version=&#8220;3.23.3&#8243;]<\/p>\n<div class=\"header_post-meta\"><img decoding=\"async\" src=\"https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/06\/cropped-10xStudio_favicon_test-32x32.png\"><!-- [et_pb_line_break_holder] --><pee class=\"post-meta\" id=\"new_post-meta\"><\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  let headerElements = document.querySelector(\".et_post_meta_wrapper\");<!-- [et_pb_line_break_holder] -->let newPostMeta = document.querySelector(\"#new_post-meta\");<!-- [et_pb_line_break_holder] -->  newPostMeta.innerHTML = headerElements.querySelector(\"p\").innerHTML;<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; hover_enabled=&#8220;0&#8243; custom_padding=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_padding_tablet=&#8220;||10px||false|false&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h3>Executive Summary<\/h3>\n<ul class=\"list_spaceBelow\">\n<li><b>Die Grenzen zwischen B2B und B2C Marketing verschwimmen immer weiter<\/b><\/li>\n<li><b>Jedoch gibt es weiterhin wichtige Unterschiede wie zum Beispiel die Zielgruppe<\/b><\/li>\n<li><b>Besonders in den Bereichen Social Media Marketing, Ansprache und Erwartungen an das Kauferlebnis n\u00e4hern sich B2B und B2C weiter an<\/b><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&#8220;text_einleitung&#8220; module_class=&#8220;t-dropcap&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<p>Neue Technologien und die zunehmende <a href=\"https:\/\/10xstudio.co\/digitale-strategie\/\">Digitalisierung<\/a> lassen die Grenzen zwischen B2C und B2B Marketing immer weiter verschwimmen. Die st\u00e4ndige mobile Erreichbarkeit ver\u00e4ndert das Verh\u00e4ltnis von Arbeit und Privatleben. Dies wirkt sich vor allem auf das Kaufverhalten der B2B-Kunden aus.<\/p>\n<p>Damit stehen Unternehmen vor neuen Herausforderungen. Jedoch gibt es weiterhin wichtige Unterschiede, die f\u00fcr eine erfolgreiche Marketing Strategie beachtet werden m\u00fcssen.<\/p>\n<p>Nach Sch\u00e4tzungen von Experten wird der <a href=\"https:\/\/10xstudio.co\/online-marketing-agentur\/\">Online B2B Markt<\/a> im Jahr 2020 ein Volumen von 6.700 Milliarden Dollar erreichen. Zu diesem Zeitpunkt wird der B2B Markt mehr als die doppelte Gr\u00f6\u00dfe des Online B2C Marktes haben (mit 3.200 Milliarden Dollar). Damit ergibt sich vor allem im B2B Bereich ein riesiges Potential, neue Gewinne zu erzielen.<\/p>\n<p>Um sowohl im B2B als auch im B2C Markt als Unternehmen Erfolg zu haben, ist es wichtig, die Unterschiede zwischen B2B und B2C Marketing zu kennen. Wer ist die Zielgruppe? Auf welchen Kan\u00e4len k\u00f6nnen Kunden am besten erreicht werden? Wie muss ich Kunden ansprechen?<\/p>\n<p>Um einen \u00dcberblick \u00fcber die jeweiligen Anforderungen im B2B und B2C Marketing zu erhalten, sind im Folgenden die wichtigsten Unterschiede und Gemeinsamkeiten kompakt zusammengefasst.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h2>Was bedeutet B2B Marketing?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;3.27.4&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<p>Unter B2B Marketing, Business-to-Business, wird das Marketing zwischen zwei oder mehreren Unternehmen bezeichnet. Damit handelt es sich um Marketing, das sich an Eink\u00e4ufer f\u00fcr Unternehmen und nicht an Endverbraucher richtet.<\/p>\n<p>Der Fokus im B2B Marketing liegt dabei eher in der Vermarktung von Industrieg\u00fctern, jedoch umfasst es auch den Verkauf von Produkten und Dienstleistungen an den Handel.<\/p>\n<p>\nUnternehmen weisen ein anderes Kaufverhalten auf, als private K\u00e4ufer. Die Entscheidungen sind langfristig ausgerichtet und beruhen auf nachhaltigen Vertr\u00e4gen zwischen Hersteller und Kunden. Zudem erwarten B2B K\u00e4ufer deutlich mehr Effizienz und Expertise von B2B Vermarktern, als im B2C Bereich.<\/p>\n<p>Der Preis eines Produkts ist im B2B Bereich zwar auch wichtig, jedoch nehmen viele Kunden einen h\u00f6heren Preis in Kauf, sofern Produkt, Service und Ansprechpartner bestm\u00f6glich sind.<\/p>\n<p>Das B2B Marketing unterliegt \u00e4hnlichen Mechanismen wie Marketing, was sich an private K\u00e4ufer wendet. Auch hier ist SEO, Public Relations und Content Marketing wichtig.<\/p>\n<p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h2> Was bedeutet B2C Marketing?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<p>B2C Marketing, Business-to-Costumer, bezeichnet das Marketing zwischen Unternehmen und Verbrauchern. Im Zentrum des B2C Marketing stehen private K\u00e4ufer. Der Marketing Vertrieb ist in aller Regel ein mehrstufiger Prozess vom Produzenten \u00fcber den Handel bis zum K\u00e4ufer. Doch gerade in Zeiten von E-Commerce, kann der Umweg \u00fcber den Handel wegfallen.<\/p>\n<p>Die Entscheidungen zum Kauf, sind meist von pers\u00f6nlichen Neigungen der K\u00e4ufer abh\u00e4ngig. Dar\u00fcber hinaus verl\u00e4uft der <a href=\"https:\/\/10xstudio.co\/lead-generierung\/\">Kontakt zwischen Unternehmen und K\u00e4ufern<\/a> in der Regel nicht pers\u00f6nlich ab.<\/p>\n<p>Der Markt f\u00fcr den B2C Vertrieb ist deutlich gr\u00f6\u00dfer als im B2B Bereich, allerdings auch schwieriger. Es wird eine gute Marketing Strategie ben\u00f6tigt um sich von der Konkurrenz abzuheben. Eine genaue Analyse des Marktes ist deshalb enorm wichtig.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h2>Was sind die Unterschiede zwischen B2C und B2B Marketing? <\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h3>1.) Zielgruppe<\/h3>\n<p>Der gr\u00f6\u00dfte Unterschied zwischen B2B und B2C Marketing liegt weiterhin in der Zielgruppe. Daraus ergeben sich im sp\u00e4teren Verlauf auch eine andere Ansprache, sowie der Verkauf anderer Produkte und Dienstleistungen. Im B2B-Marketing werden meist Unternehmen angesprochen, beim B2C sind es private K\u00e4ufer.<\/p>\n<p>W\u00e4hrend im B2C Bereich meist nur einzelne Personen am Kauf beteiligt sind, ist der Einkauf im B2B Bereich deutlich komplexer. Der B2B Einkauf wird meist von mehreren Personen get\u00e4tigt, die aus verschiedenen Fachabteilungen eines Unternehmens stammen und diverse Funktionen inne haben.<\/p>\n<p>Allerdings kann auch <a href=\"https:\/\/10xstudio.co\/b2b-lead-generierung\/\">im B2B Bereich der erste Kontakt<\/a> \u00fcber eine einzelne Personen verlaufen, die sich zum Beispiel \u00fcber ein Angebot oder Produkt informieren m\u00f6chte. Die Entscheidung f\u00fcr oder gegen ein Produkt wird dann meist an anderer Stelle getroffen und die Endverbraucher von gekauften Produkten sind h\u00e4ufig nicht die eigentlichen K\u00e4ufer.<\/p>\n<p>Fachabteilungen wirken oft bei der Bedarfsermittlung mit, haben aber bei teuren Produkten und Dienstleistungen oft nicht die Entscheidungsgewalt, diese zu kaufen.<\/p>\n<p>Im B2B Sektor ist das gezielte Netzwerken und der direkte Kontakt zwischen Kunden und Unternehmen weiterhin wichtig. Die Gesch\u00e4ftsbeziehungen basieren auf langj\u00e4hriger Zusammenarbeit.<\/p>\n<p>Im Bereich B2C herrscht dagegen eine hohe Fluktuation an Kunden. Zudem ist die Zahl der Verbraucher im Bereich B2C deutlich h\u00f6her als im B2B Bereich. Au\u00dferdem ist die Zielgruppe im B2C Bereich deutlich heterogener.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h3>2.) Ansprache und Kan\u00e4le<\/h3>\n<p>Durch die verschiedenen Zielgruppen \u00e4ndert sich auch die Ansprache. Die Verbraucher im B2C Marketing werden auf emotionaler Ebene angesprochen, da ihre Entscheidungen auf pers\u00f6nlichen Interesse beruhen. Fr\u00fcher wurden die Kunden im B2B Marketing nur auf sachlicher Ebene mit Inhalten, Fakten und Zahlen angesprochen.<\/p>\n<p>Mittlerweile gibt es keine klare Trennung mehr zwischen<a href=\"https:\/\/t3n.de\/news\/b2b-marketingtrends-2018-882843\/\" target=\"_blank\" rel=\"noopener noreferrer\"> B2B und B2C<\/a> Ansprache. Auch im B2B Sektor werden jetzt emotionale Inhalte verwendet und Buyers Personas genutzt um die Probleme von Entscheidern im Unternehmen zu identifizieren. Nur so kann eine passgenaue Adressierung der Zielgruppe erfolgen.<\/p>\n<p>\u00dcbertr\u00e4gt man die Ansprache auf die Technik des Storytellings, l\u00e4sst sich feststellen: Verbraucher im B2C werden mit traurigen oder humorvollen Geschichten angesprochen. Im B2B Bereich wird der Schwerpunkt eher auf Fakten, sachliche Inhalte und Informationen gelegt. Doch auch hier l\u00f6st sich die strikte Trennung zunehmend auf.<\/p>\n<p>In Bezug auf das Social Media Marketing, ergeben sich auch leicht verschiedene Strategien. Besonders f\u00fcr B2C Marketing sind soziale Medien ein guter Kanal. Besonders Facebook, Twitter und Instagram sind hier beliebte soziale Plattformen. Durch die gro\u00dfe Reichweite k\u00f6nnen viele potentielle K\u00e4ufer erreicht werden.<\/p>\n<p>Laut einer Google Studie nutzen im B2B Bereich fast 90 Prozent der Beteiligten das Internet als erste Informations-Quelle. Damit spielt <a href=\"https:\/\/10xstudio.co\/blog\/social-media-fuer-b2b-marketing\/\">Social Media Marketing auch im B2B Bereich<\/a> eine immer gr\u00f6\u00dfere Rolle. Besonders professionelle Netzwerke wie LinkedIn und Xing werden hier genutzt.<\/p>\n<p>Jedoch sollte darauf geachtet werden, dass der Umgang in den sozialen Netzwerken pers\u00f6nlich und einf\u00fchlsam verl\u00e4uft. Nicht jede Dienstleistung ist hier f\u00fcr jeden Social Media Nutzer geeignet. Dabei kommt es auf den richtigen Content an.<\/p>\n<p>Guter Content muss dabei hilfreich sein und die L\u00f6sungskompetenz des Unternehmens vermitteln. Nur so kann das Vertrauen in das Unternehmen gest\u00e4rkt und Beziehungen langfristig aufgebaut werden.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;3.27.4&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h3>3.) Produkte und Dienstleistungen<\/h3>\n<p>Im B2C Bereich sind es oft eine breite Masse von Produkten und Dienstleistungen, die an eine gro\u00dfe Vielfalt an Kunden vermarktet werden. Meist handelt es sich dabei um Alltagsprodukte, die kein branchenspezifisches Fachwissen ben\u00f6tigen. <\/p>\n<p>B2B Produkte sind hingegen oft individuell produziert und eigens an die W\u00fcnsche der Kunden angepasst. Jedoch werden auch hier standardisierte Produkte und Dienstleistungen vermarktet. Die eher komplexen Produkte im B2B Bereich ben\u00f6tigen weitergehende Informationen und eine langfristige Betreuung.<\/p>\n<p>Allerdings gibt es auch Ver\u00e4nderungen im B2B Bereich, was den Einkauf von Produkten und Dienstleistungen betrifft. Motiviert durch ihre B2C Erfahrungen im E-Commerce, fordern immer mehr B2B-Eink\u00e4ufer ein \u00e4hnliches gesch\u00e4ftliches Einkaufserlebnis. Darauf m\u00fcssen B2B Unternehmen vermehrt reagieren.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;GOTHAM Thin|700|||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h3>Unterschiede B2B und B2C Marketing, nach traditionellem Verst\u00e4ndnis<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2019\/08\/Was-unterscheidet-B2C-von-B2B.png&#8220; alt=&#8220;was unterscheidet b2b von b2c&#8220; align=&#8220;center&#8220; _builder_version=&#8220;3.23.3&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h2>Was sind die Gemeinsamkeiten von B2C und B2B Marketing?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;4.5.6&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<p>Sowohl B2B als auch B2C Marketing muss seine Kunden zum Kauf von Leistungen oder Produkten motivieren. Daf\u00fcr muss in beiden F\u00e4llen zun\u00e4chst eine genaue Analyse des Marktes durchgef\u00fchrt werden. Nur so k\u00f6nnen die Bed\u00fcrfnisse der Zielgruppe ermittelt werden.<\/p>\n<p>F\u00fcr beide Marketing Strategien ist eine gute Webseite von gro\u00dfer Bedeutung. Egal, ob sich ein Unternehmen oder ein Kunde \u00fcber Waren oder Dienstleistungen informiert, ein guter Webauftritt ist die Visitenkarte eines Unternehmens.<\/p>\n<p>Heute sind die meisten CEOs oder leitendenden Mitarbeiter in beruflichen Netzwerken miteinander verlinkt. Wie bereits erw\u00e4hnt, spielen auch soziale Netzwerke f\u00fcr B2B Marketing eine immer gr\u00f6\u00dfere Rolle. Die sozialen Plattformen k\u00f6nnen genutzt werden, um Kontakte zu pflegen und <a href=\"https:\/\/10xstudio.co\/blog\/wie-digitale-loesungen-die-leadgenerierung-optimieren\/\">neue Kunden zu gewinnen<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;860px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text module_class=&#8220;content_section&#8220; _builder_version=&#8220;3.27.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;860px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<h2>Auf die feinen Unterschiede im B2C und B2B Marketing kommt es an<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;list_spaceBelow&#8220; _builder_version=&#8220;3.27.4&#8243; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; link_font=&#8220;|600|||||||&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;|700|||||||&#8220; max_width=&#8220;720px&#8220; module_alignment=&#8220;center&#8220;]<\/p>\n<p>Die Grenzen zwischen B2B und B2C Marketing verschwimmen in den letzten Jahren immer mehr. Besonders im Social Media Marketing und im Bereich des Kauferlebnis n\u00e4hern sie sich immer weiter an. Um Erfolg zu haben, muss allerdings auch auf die feinen Unterschiede geachtet werden.<\/p>\n<p>Aber egal, in welchem Bereich Marketer arbeiten, die Bed\u00fcrfnisse der Kunden sollten immer im Zentrum der \u00dcberlegungen stehen. Nur so kann ein Unternehmen Verbraucher langfristig an sich binden und passende Produkte und Leistungen entwerfen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_id=&#8220;audit&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#43cb83&#8243; locked=&#8220;off&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;||||||||&#8220; text_text_color=&#8220;#ffffff&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_text_color=&#8220;#ffffff&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin_tablet=&#8220;|||20px|false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||||false|false&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220;]<\/p>\n<h2>Kostenloser Social Media Audit<\/h2>\n<div style=\"width: 80px; height: 4px; background: #ffff; margin: left;\"><\/div>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>Dank unseres kostenlosen Audits ermitteln wir die m\u00f6glichen Potenziale und Optimierungsm\u00f6glichkeiten Ihrer Social Media Aktivit\u00e4ten.<\/p>\n<p><span><\/span><\/p>\n<ul class=\"checkmark_list2\">\n<li>vollst\u00e4ndig kostenfrei<\/span><\/li>\n<li>umfassende IST-Analyse<\/span><\/li>\n<li>individuelle Potenzialanalyse<\/span><\/li>\n<li>konkrete Handlungsempfehlungen<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; }<!-- [et_pb_line_break_holder] --> @media all and (min-width:320px) and (max-width:667px) { #_form_21_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<form method=\"POST\" action=\"https:\/\/10xstudio51308.activehosted.com\/proc.php\" id=\"_form_21_\" class=\"_form _form_21 _inline-form  _dark\" novalidate><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"u\" value=\"21\" \/><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"f\" value=\"21\" \/><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"s\" \/><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"c\" value=\"0\" \/><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"m\" value=\"0\" \/><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"act\" value=\"sub\" \/><!-- [et_pb_line_break_holder] -->      <input type=\"hidden\" name=\"v\" value=\"2\" \/><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"_form-content\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_form_element _x45770436 _half_width \" ><!-- [et_pb_line_break_holder] -->          <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->          <\/label><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->            <input type=\"text\" name=\"firstname\" placeholder=\"Vorname\" required\/><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_form_element _x64308468 _half_width \" ><!-- [et_pb_line_break_holder] -->          <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->          <\/label><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->            <input type=\"text\" name=\"lastname\" placeholder=\"Nachname\" required\/><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_form_element _field13 _full_width \" ><!-- [et_pb_line_break_holder] -->          <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->          <\/label><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->            <input type=\"text\" name=\"field[13]\" value=\"\" placeholder=\"Webseite\" \/><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_form_element _x36775662 _full_width \" ><!-- [et_pb_line_break_holder] -->          <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->          <\/label><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->            <input type=\"text\" name=\"email\" placeholder=\"E-Mail Adresse\" required\/><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_form_element _x23737150 _full_width \" ><!-- [et_pb_line_break_holder] -->          <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->          <\/label><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->            <input type=\"text\" name=\"phone\" placeholder=\"Telefonnummer\" required\/><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_form_element _field4 _full_width \" ><!-- [et_pb_line_break_holder] -->          <input type=\"hidden\" name=\"field[4]\" value=\"\" \/><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_button-wrapper _full_width\"><!-- [et_pb_line_break_holder] -->          <button id=\"_form_21_submit\" class=\"_submit\" type=\"submit\"><!-- [et_pb_line_break_holder] -->            JETZT AUDIT ANFORDERN<!-- [et_pb_line_break_holder] -->          <\/button><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_clear-element\"><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"_form-thank-you\" style=\"display:none;\"><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/form>\n<p><!-- [et_pb_line_break_holder] -->  <script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->window.cfields = {\"12\":\"unternehmen\",\"4\":\"source\"};<!-- [et_pb_line_break_holder] -->window._show_thank_you = function(id, message, trackcmp_url, email) {<!-- [et_pb_line_break_holder] -->  var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');<!-- [et_pb_line_break_holder] -->  form.querySelector('._form-content').style.display = 'none';<!-- [et_pb_line_break_holder] -->  thank_you.innerHTML = message;<!-- [et_pb_line_break_holder] -->  thank_you.style.display = 'block';<!-- [et_pb_line_break_holder] -->  const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;<!-- [et_pb_line_break_holder] -->  var visitorObject = window[vgoAlias];<!-- [et_pb_line_break_holder] -->  if (email && typeof visitorObject !== 'undefined') {<!-- [et_pb_line_break_holder] -->    visitorObject('setEmail', email);<!-- [et_pb_line_break_holder] -->    visitorObject('update');<!-- [et_pb_line_break_holder] -->  } else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {<!-- [et_pb_line_break_holder] -->    \/\/ Site tracking URL to use after inline form submission.<!-- [et_pb_line_break_holder] -->    _load_script(trackcmp_url);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  if (typeof window._form_callback !== 'undefined') window._form_callback(id);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._show_error = function(id, message, html) {<!-- [et_pb_line_break_holder] -->  var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error');<!-- [et_pb_line_break_holder] -->  if (old_error) old_error.parentNode.removeChild(old_error);<!-- [et_pb_line_break_holder] -->  err.innerHTML = message;<!-- [et_pb_line_break_holder] -->  err.className = '_error-inner _form_error _no_arrow';<!-- [et_pb_line_break_holder] -->  var wrapper = document.createElement('div');<!-- [et_pb_line_break_holder] -->  wrapper.className = '_form-inner';<!-- [et_pb_line_break_holder] -->  wrapper.appendChild(err);<!-- [et_pb_line_break_holder] -->  button.parentNode.insertBefore(wrapper, button);<!-- [et_pb_line_break_holder] -->  document.querySelector('[id^=\"_form\"][id$=\"_submit\"]').disabled = false;<!-- [et_pb_line_break_holder] -->  if (html) {<!-- [et_pb_line_break_holder] -->    var div = document.createElement('div');<!-- [et_pb_line_break_holder] -->    div.className = '_error-html';<!-- [et_pb_line_break_holder] -->    div.innerHTML = html;<!-- [et_pb_line_break_holder] -->    err.appendChild(div);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._load_script = function(url, callback) {<!-- [et_pb_line_break_holder] -->  var head = document.querySelector('head'), script = document.createElement('script'), r = false;<!-- [et_pb_line_break_holder] -->  script.type = 'text\/javascript';<!-- [et_pb_line_break_holder] -->  script.charset = 'utf-8';<!-- [et_pb_line_break_holder] -->  script.src = url;<!-- [et_pb_line_break_holder] -->  if (callback) {<!-- [et_pb_line_break_holder] -->    script.onload = script.onreadystatechange = function() {<!-- [et_pb_line_break_holder] -->      if (!r && (!this.readyState || this.readyState == 'complete')) {<!-- [et_pb_line_break_holder] -->        r = true;<!-- [et_pb_line_break_holder] -->        callback();<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    };<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  head.appendChild(script);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->(function() {<!-- [et_pb_line_break_holder] -->  if (window.location.search.search(\"excludeform\") !== -1) return false;<!-- [et_pb_line_break_holder] -->  var getCookie = function(name) {<!-- [et_pb_line_break_holder] -->    var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));<!-- [et_pb_line_break_holder] -->    return match ? match[2] : null;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  var setCookie = function(name, value) {<!-- [et_pb_line_break_holder] -->    var now = new Date();<!-- [et_pb_line_break_holder] -->    var time = now.getTime();<!-- [et_pb_line_break_holder] -->    var expireTime = time + 1000 * 60 * 60 * 24 * 365;<!-- [et_pb_line_break_holder] -->    now.setTime(expireTime);<!-- [et_pb_line_break_holder] -->    document.cookie = name + '=' + value + '; expires=' + now + ';path=\/';<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->      var addEvent = function(element, event, func) {<!-- [et_pb_line_break_holder] -->    if (element.addEventListener) {<!-- [et_pb_line_break_holder] -->      element.addEventListener(event, func);<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      var oldFunc = element['on' + event];<!-- [et_pb_line_break_holder] -->      element['on' + event] = function() {<!-- [et_pb_line_break_holder] -->        oldFunc.apply(this, arguments);<!-- [et_pb_line_break_holder] -->        func.apply(this, arguments);<!-- [et_pb_line_break_holder] -->      };<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  var _removed = false;<!-- [et_pb_line_break_holder] -->  var form_to_submit = document.getElementById('_form_21_');<!-- [et_pb_line_break_holder] -->  var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var getUrlParam = function(name) {<!-- [et_pb_line_break_holder] -->    var regexStr = '[\\?&]' + name + '=([^&#]*)';<!-- [et_pb_line_break_holder] -->    var results = new RegExp(regexStr, 'i').exec(window.location.href);<!-- [et_pb_line_break_holder] -->    return results != undefined ? decodeURIComponent(results[1]) : false;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  for (var i = 0; i < allInputs.length; i++) {<!-- [et_pb_line_break_holder] -->    var regexStr = \"field\\\\[(\\\\d+)\\\\]\";<!-- [et_pb_line_break_holder] -->    var results = new RegExp(regexStr).exec(allInputs[i].name);<!-- [et_pb_line_break_holder] -->    if (results != undefined) {<!-- [et_pb_line_break_holder] -->      allInputs[i].dataset.name = window.cfields[results[1]];<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      allInputs[i].dataset.name = allInputs[i].name;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    var fieldVal = getUrlParam(allInputs[i].dataset.name);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    if (fieldVal) {<!-- [et_pb_line_break_holder] -->      if (allInputs[i].dataset.autofill === \"false\") {<!-- [et_pb_line_break_holder] -->        continue;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->      if (allInputs[i].type == \"radio\" || allInputs[i].type == \"checkbox\") {<!-- [et_pb_line_break_holder] -->        if (allInputs[i].value == fieldVal) {<!-- [et_pb_line_break_holder] -->          allInputs[i].checked = true;<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else {<!-- [et_pb_line_break_holder] -->        allInputs[i].value = fieldVal;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var remove_tooltips = function() {<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    tooltips = [];<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var remove_tooltip = function(elem) {<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      if (tooltips[i].elem === elem) {<!-- [et_pb_line_break_holder] -->        tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] -->        tooltips.splice(i, 1);<!-- [et_pb_line_break_holder] -->        return;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var create_tooltip = function(elem, text) {<!-- [et_pb_line_break_holder] -->    var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {};<!-- [et_pb_line_break_holder] -->    if (elem.type != 'radio' && elem.type != 'checkbox') {<!-- [et_pb_line_break_holder] -->      tooltip.className = '_error';<!-- [et_pb_line_break_holder] -->      arrow.className = '_error-arrow';<!-- [et_pb_line_break_holder] -->      inner.className = '_error-inner';<!-- [et_pb_line_break_holder] -->      inner.innerHTML = text;<!-- [et_pb_line_break_holder] -->      tooltip.appendChild(arrow);<!-- [et_pb_line_break_holder] -->      tooltip.appendChild(inner);<!-- [et_pb_line_break_holder] -->      elem.parentNode.appendChild(tooltip);<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      tooltip.className = '_error-inner _no_arrow';<!-- [et_pb_line_break_holder] -->      tooltip.innerHTML = text;<!-- [et_pb_line_break_holder] -->      elem.parentNode.insertBefore(tooltip, elem);<!-- [et_pb_line_break_holder] -->      new_tooltip.no_arrow = true;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    new_tooltip.tip = tooltip;<!-- [et_pb_line_break_holder] -->    new_tooltip.elem = elem;<!-- [et_pb_line_break_holder] -->    tooltips.push(new_tooltip);<!-- [et_pb_line_break_holder] -->    return new_tooltip;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var resize_tooltip = function(tooltip) {<!-- [et_pb_line_break_holder] -->    var rect = tooltip.elem.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop)  - (doc.clientTop || 0));<!-- [et_pb_line_break_holder] -->    if (scrollPosition < 40) {<!-- [et_pb_line_break_holder] -->      tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _below';<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _above';<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var resize_tooltips = function() {<!-- [et_pb_line_break_holder] -->    if (_removed) return;<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var validate_field = function(elem, remove) {<!-- [et_pb_line_break_holder] -->    var tooltip = null, value = elem.value, no_error = true;<!-- [et_pb_line_break_holder] -->    remove ? remove_tooltip(elem) : false;<!-- [et_pb_line_break_holder] -->    if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');<!-- [et_pb_line_break_holder] -->    if (elem.getAttribute('required') !== null) {<!-- [et_pb_line_break_holder] -->      if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {<!-- [et_pb_line_break_holder] -->        var elems = form_to_submit.elements[elem.name];<!-- [et_pb_line_break_holder] -->        if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {<!-- [et_pb_line_break_holder] -->          no_error = elem.checked;<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        else {<!-- [et_pb_line_break_holder] -->          no_error = false;<!-- [et_pb_line_break_holder] -->          for (var i = 0; i < elems.length; i++) {<!-- [et_pb_line_break_holder] -->            if (elems[i].checked) no_error = true;<!-- [et_pb_line_break_holder] -->          }<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if (!no_error) {<!-- [et_pb_line_break_holder] -->          tooltip = create_tooltip(elem, \"Please select an option.\");<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else if (elem.type =='checkbox') {<!-- [et_pb_line_break_holder] -->        var elems = form_to_submit.elements[elem.name], found = false, err = [];<!-- [et_pb_line_break_holder] -->        no_error = true;<!-- [et_pb_line_break_holder] -->        for (var i = 0; i < elems.length; i++) {<!-- [et_pb_line_break_holder] -->          if (elems[i].getAttribute('required') === null) continue;<!-- [et_pb_line_break_holder] -->          if (!found && elems[i] !== elem) return true;<!-- [et_pb_line_break_holder] -->          found = true;<!-- [et_pb_line_break_holder] -->          elems[i].className = elems[i].className.replace(\/ ?_has_error ?\/g, '');<!-- [et_pb_line_break_holder] -->          if (!elems[i].checked) {<!-- [et_pb_line_break_holder] -->            no_error = false;<!-- [et_pb_line_break_holder] -->            elems[i].className = elems[i].className + ' _has_error';<!-- [et_pb_line_break_holder] -->            err.push(\"Checking %s is required\".replace(\"%s\", elems[i].value));<!-- [et_pb_line_break_holder] -->          }<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if (!no_error) {<!-- [et_pb_line_break_holder] -->          tooltip = create_tooltip(elem, err.join('<!\u2013- [et_pb_br_holder] -\u2013>'));<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else if (elem.tagName == 'SELECT') {<!-- [et_pb_line_break_holder] -->        var selected = true;<!-- [et_pb_line_break_holder] -->        if (elem.multiple) {<!-- [et_pb_line_break_holder] -->          selected = false;<!-- [et_pb_line_break_holder] -->          for (var i = 0; i < elem.options.length; i++) {<!-- [et_pb_line_break_holder] -->            if (elem.options[i].selected) {<!-- [et_pb_line_break_holder] -->              selected = true;<!-- [et_pb_line_break_holder] -->              break;<!-- [et_pb_line_break_holder] -->            }<!-- [et_pb_line_break_holder] -->          }<!-- [et_pb_line_break_holder] -->        } else {<!-- [et_pb_line_break_holder] -->          for (var i = 0; i < elem.options.length; i++) {<!-- [et_pb_line_break_holder] -->            if (elem.options[i].selected && !elem.options[i].value) {<!-- [et_pb_line_break_holder] -->              selected = false;<!-- [et_pb_line_break_holder] -->            }<!-- [et_pb_line_break_holder] -->          }<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if (!selected) {<!-- [et_pb_line_break_holder] -->          elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] -->          no_error = false;<!-- [et_pb_line_break_holder] -->          tooltip = create_tooltip(elem, \"Please select an option.\");<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else if (value === undefined || value === null || value === '') {<!-- [et_pb_line_break_holder] -->        elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] -->        no_error = false;<!-- [et_pb_line_break_holder] -->        tooltip = create_tooltip(elem, \"This field is required.\");<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    if (no_error && elem.name == 'email') {<!-- [et_pb_line_break_holder] -->      if (!value.match(\/^[\\+_a-z0-9-'&=]+(\\.[\\+_a-z0-9-']+)*@[a-z0-9-]+(\\.[a-z0-9-]+)*(\\.[a-z]{2,})$\/i)) {<!-- [et_pb_line_break_holder] -->        elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] -->        no_error = false;<!-- [et_pb_line_break_holder] -->        tooltip = create_tooltip(elem, \"Enter a valid email address.\");<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    if (no_error && \/date_field\/.test(elem.className)) {<!-- [et_pb_line_break_holder] -->      if (!value.match(\/^\\d\\d\\d\\d-\\d\\d-\\d\\d$\/)) {<!-- [et_pb_line_break_holder] -->        elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] -->        no_error = false;<!-- [et_pb_line_break_holder] -->        tooltip = create_tooltip(elem, \"Enter a valid date.\");<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    tooltip ? resize_tooltip(tooltip) : false;<!-- [et_pb_line_break_holder] -->    return no_error;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var needs_validate = function(el) {<!-- [et_pb_line_break_holder] -->        if(el.getAttribute('required') !== null){<!-- [et_pb_line_break_holder] -->            return true<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if(el.name === 'email' && el.value !== \"\"){<!-- [et_pb_line_break_holder] -->            return true<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        return false<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var validate_form = function(e) {<!-- [et_pb_line_break_holder] -->    var err = form_to_submit.querySelector('._form_error'), no_error = true;<!-- [et_pb_line_break_holder] -->    if (!submitted) {<!-- [et_pb_line_break_holder] -->      submitted = true;<!-- [et_pb_line_break_holder] -->      for (var i = 0, len = allInputs.length; i < len; i++) {<!-- [et_pb_line_break_holder] -->        var input = allInputs[i];<!-- [et_pb_line_break_holder] -->        if (needs_validate(input)) {<!-- [et_pb_line_break_holder] -->          if (input.type == 'text') {<!-- [et_pb_line_break_holder] -->            addEvent(input, 'blur', function() {<!-- [et_pb_line_break_holder] -->              this.value = this.value.trim();<!-- [et_pb_line_break_holder] -->              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document.getElementById(\"postTagEle\");<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  for (let i = 0; i < postTags.length; i++) {<!-- [et_pb_line_break_holder] -->    let newTag = document.createElement(\"a\");<!-- [et_pb_line_break_holder] -->    newTag.innerText =postTags[i].content+' >';<!-- [et_pb_line_break_holder] -->    newTag.href = \"https:\/\/10xstudio.co\/blog\/tag\/\"+postTags[i].content.toLowerCase().replace(' ', '-');<!-- [et_pb_line_break_holder] -->    postTag_ul.appendChild(newTag);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; disabled_on=&#8220;on|on|on&#8220; _builder_version=&#8220;3.23.3&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#b9b9b9&#8243; disabled=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; max_width=&#8220;1152px&#8220; module_alignment=&#8220;center&#8220; border_width_top=&#8220;1px&#8220; border_color_top=&#8220;#b9b9b9&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;3.27.4&#8243; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;||||||||&#8220; header_3_font_size=&#8220;32px&#8220;]<\/p>\n<h3>Das K\u00f6nnte Dir gefallen: <span style=\"    font-family: 'GOTHAM Thin',Helvetica,Arial,Lucida,sans-serif;\">Marketing verwandte Artikel<\/span><\/h3>\n<p>Hier muss die HEadline ge\u00e4ndert werden, das Modul hierunter angepastt und DIESER p-Tag entfernt werden<\/p>\n<p>[\/et_pb_text][et_pb_post_slider posts_number=&#8220;3&#8243; image_placement=&#8220;top&#8220; use_bg_overlay=&#8220;off&#8220; _builder_version=&#8220;3.23.3&#8243; background_color=&#8220;#f5f5f5&#8243;][\/et_pb_post_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;3.23.3&#8243; background_color=&#8220;#f5f5f5&#8243;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; _builder_version=&#8220;3.25&#8243; max_width=&#8220;800px&#8220; custom_padding=&#8220;0px||0px&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.1&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_font_size=&#8220;32px&#8220; header_3_font=&#8220;|700|||||||&#8220; header_3_font_size=&#8220;32px&#8220; text_orientation=&#8220;center&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;26px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; text_text_align=&#8220;center&#8220;]<\/p>\n<h3>Marketing Break<\/h3>\n<p>Erhalten Sie jeden Dienstag die Top News aus der Welt des Online-Marketings und bleiben Sie Ihrer Konkurrenz immer einen Schritt voraus![\/et_pb_text][et_pb_code _builder_version=&#8220;3.23.3&#8243; custom_margin=&#8220;||&#8220; custom_padding=&#8220;18px||&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] --> #_form_7_ { font-size:14px; line-height:1.6; font-family:arial, helvetica, sans-serif; margin:0; }<!-- [et_pb_line_break_holder] --> #_form_7_ * { outline:0; }<!-- [et_pb_line_break_holder] --> ._form_hide { display:none; visibility:hidden; }<!-- [et_pb_line_break_holder] --> ._form_show { display:block; visibility:visible; }<!-- [et_pb_line_break_holder] --> #_form_7_._form-top { top:0; }<!-- [et_pb_line_break_holder] --> #_form_7_._form-bottom { bottom:0; }<!-- [et_pb_line_break_holder] --> #_form_7_._form-left { left:0; }<!-- [et_pb_line_break_holder] --> #_form_7_._form-right { right:0; }<!-- [et_pb_line_break_holder] --> #_form_7_ input[type=\"text\"],#_form_7_ 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label { display:inline; }<!-- [et_pb_line_break_holder] --> #_form_7_ ._row span label { margin:0 !important; width:initial !important; vertical-align:middle !important; }<!-- [et_pb_line_break_holder] --> #_form_7_ ._form-image { max-width:100%; height:auto !important; }<!-- [et_pb_line_break_holder] --> #_form_7_ input[type=\"text\"] { padding-left:10px; padding-right:10px; font-size:16px; line-height:1.3em; -webkit-appearance:none; }<!-- [et_pb_line_break_holder] --> #_form_7_ input[type=\"radio\"],#_form_7_ input[type=\"checkbox\"] { display:inline-block; width:1.3em; height:1.3em; font-size:1em; margin:0 0.3em 0 0; vertical-align:baseline; }<!-- [et_pb_line_break_holder] --> #_form_7_ button[type=\"submit\"] { padding:20px; font-size:1.5em; }<!-- [et_pb_line_break_holder] --> #_form_7_ ._inline-style { margin:20px 0 0 !important; }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #_form_7_ { position:relative; text-align:left; margin:0px auto 0; padding:0px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; *zoom:1; background:transparent !important; border:0px solid #b0b0b0 !important; -moz-border-radius:0px !important; -webkit-border-radius:0px !important; border-radius:0px !important; color:#1d1d1b !important; }<!-- [et_pb_line_break_holder] --> #_form_7_ ._form-title { font-size:22px; line-height:22px; font-weight:600; margin-bottom:0; }<!-- [et_pb_line_break_holder] --> #_form_7_:before,#_form_7_:after { content:\" \"; display:table; }<!-- [et_pb_line_break_holder] --> #_form_7_:after { clear:both; }<!-- [et_pb_line_break_holder] --> #_form_7_._inline-style { width:auto; display:inline-block; }<!-- [et_pb_line_break_holder] --> #_form_7_._inline-style input[type=\"text\"],#_form_7_._inline-style input[type=\"date\"] { padding:10px 12px; }<!-- [et_pb_line_break_holder] --> #_form_7_._inline-style button._inline-style { position:relative; top:27px; }<!-- [et_pb_line_break_holder] --> #_form_7_._inline-style p { margin:0; }<!-- [et_pb_line_break_holder] --> #_form_7_._inline-style ._button-wrapper { position:relative; margin:27px 12.5px 0 20px; }<!-- [et_pb_line_break_holder] --> #_form_7_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; }<!-- [et_pb_line_break_holder] --> @media all and (min-width:320px) and (max-width:667px) { #_form_7_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->#_form_7_ ._form_element ._form-label {<!-- [et_pb_line_break_holder] -->    display: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  #_form_7_ ._form_element {<!-- [et_pb_line_break_holder] -->    margin-bottom:0px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  #_form_7_._inline-style ._button-wrapper {<!-- [et_pb_line_break_holder] -->    margin: 0px;<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  #_form_7_ input[type=\"text\"] {<!-- [et_pb_line_break_holder] -->    border-radius:0px;<!-- [et_pb_line_break_holder] -->    border-width:2px;<!-- [et_pb_line_break_holder] -->    border-color:#1d1d1b;<!-- [et_pb_line_break_holder] -->    padding:10px 10px 11px!important;<!-- [et_pb_line_break_holder] -->    border-right-width:0px!important;<!-- [et_pb_line_break_holder] -->        line-height: 1.7em!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --> #_form_7_ ._submit {<!-- [et_pb_line_break_holder] -->    line-height: 1.7em!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  @media all and (max-width:479px) {<!-- [et_pb_line_break_holder] -->     #_form_7_ ._submit {<!-- [et_pb_line_break_holder] -->    width:100%!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->    #_form_7_ input[type=\"text\"] {<!-- [et_pb_line_break_holder] -->    border-right-width:2px!important;<!-- [et_pb_line_break_holder] -->      width:100%!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"text-align: center;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<form method=\"POST\" action=\"https:\/\/10xstudio51308.activehosted.com\/proc.php\" id=\"_form_7_\" class=\"_form _form_7 _inline-form _inline-style _dark\" novalidate><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"u\" value=\"7\" \/><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"f\" value=\"7\" \/><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"s\" \/><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"c\" value=\"0\" \/><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"m\" value=\"0\" \/><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"act\" value=\"sub\" \/><!-- [et_pb_line_break_holder] -->    <input type=\"hidden\" name=\"v\" value=\"2\" \/><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"_form-content\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"_form_element _x16922797 _inline-style \" ><!-- [et_pb_line_break_holder] -->        <label class=\"_form-label\"><!-- [et_pb_line_break_holder] -->          \u00a0<!-- [et_pb_line_break_holder] -->        <\/label><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"_field-wrapper\"><!-- [et_pb_line_break_holder] -->          <input type=\"text\" name=\"email\" placeholder=\"E-Mail Adresse\" required\/><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"_form_element _field4 _inline-style \" ><!-- [et_pb_line_break_holder] -->        <input type=\"hidden\" name=\"field[4]\" value=\"\" \/><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"_button-wrapper _inline-style\"><!-- [et_pb_line_break_holder] -->        <button id=\"_form_7_submit\" class=\"_submit\" type=\"submit\"><!-- [et_pb_line_break_holder] -->          Eintragen<!-- [et_pb_line_break_holder] -->        <\/button><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"_clear-element\"><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"_form-thank-you\" style=\"display:none;\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/form>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->window.cfields = {\"4\":\"source\"};<!-- [et_pb_line_break_holder] -->window._show_thank_you = function(id, message, trackcmp_url) {<!-- [et_pb_line_break_holder] -->  var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');<!-- [et_pb_line_break_holder] -->  form.querySelector('._form-content').style.display = 'none';<!-- [et_pb_line_break_holder] -->  thank_you.innerHTML = message;<!-- [et_pb_line_break_holder] -->  thank_you.style.display = 'block';<!-- [et_pb_line_break_holder] -->  if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {<!-- [et_pb_line_break_holder] -->    \/\/ Site tracking URL to use after inline form submission.<!-- [et_pb_line_break_holder] -->    _load_script(trackcmp_url);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  if (typeof window._form_callback !== 'undefined') window._form_callback(id);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._show_error = function(id, message, html) {<!-- [et_pb_line_break_holder] -->  var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error');<!-- [et_pb_line_break_holder] -->  if (old_error) old_error.parentNode.removeChild(old_error);<!-- [et_pb_line_break_holder] -->  err.innerHTML = message;<!-- [et_pb_line_break_holder] -->  err.className = '_error-inner _form_error _no_arrow';<!-- [et_pb_line_break_holder] -->  var wrapper = document.createElement('div');<!-- [et_pb_line_break_holder] -->  wrapper.className = '_form-inner';<!-- [et_pb_line_break_holder] -->  wrapper.appendChild(err);<!-- [et_pb_line_break_holder] -->  button.parentNode.insertBefore(wrapper, button);<!-- [et_pb_line_break_holder] -->  document.querySelector('[id^=\"_form\"][id$=\"_submit\"]').disabled = false;<!-- [et_pb_line_break_holder] -->  if (html) {<!-- [et_pb_line_break_holder] -->    var div = document.createElement('div');<!-- [et_pb_line_break_holder] -->    div.className = '_error-html';<!-- [et_pb_line_break_holder] -->    div.innerHTML = html;<!-- [et_pb_line_break_holder] -->    err.appendChild(div);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._load_script = function(url, callback) {<!-- [et_pb_line_break_holder] -->    var head = document.querySelector('head'), script = document.createElement('script'), r = false;<!-- [et_pb_line_break_holder] -->    script.type = 'text\/javascript';<!-- [et_pb_line_break_holder] -->    script.charset = 'utf-8';<!-- [et_pb_line_break_holder] -->    script.src = url;<!-- [et_pb_line_break_holder] -->    if (callback) {<!-- [et_pb_line_break_holder] -->      script.onload = script.onreadystatechange = function() {<!-- [et_pb_line_break_holder] -->      if (!r && (!this.readyState || this.readyState == 'complete')) {<!-- [et_pb_line_break_holder] -->        r = true;<!-- [et_pb_line_break_holder] -->        callback();<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      };<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    head.appendChild(script);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->(function() {<!-- [et_pb_line_break_holder] -->  if (window.location.search.search(\"excludeform\") !== -1) return false;<!-- [et_pb_line_break_holder] -->  var getCookie = function(name) {<!-- [et_pb_line_break_holder] -->    var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));<!-- [et_pb_line_break_holder] -->    return match ? match[2] : null;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  var setCookie = function(name, value) {<!-- [et_pb_line_break_holder] -->    var now = new Date();<!-- [et_pb_line_break_holder] -->    var time = now.getTime();<!-- [et_pb_line_break_holder] -->    var expireTime = time + 1000 * 60 * 60 * 24 * 365;<!-- [et_pb_line_break_holder] -->    now.setTime(expireTime);<!-- [et_pb_line_break_holder] -->    document.cookie = name + '=' + value + '; expires=' + now + ';path=\/';<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->      var addEvent = function(element, event, func) {<!-- [et_pb_line_break_holder] -->    if (element.addEventListener) {<!-- [et_pb_line_break_holder] -->      element.addEventListener(event, func);<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      var oldFunc = element['on' + event];<!-- [et_pb_line_break_holder] -->      element['on' + event] = function() {<!-- [et_pb_line_break_holder] -->        oldFunc.apply(this, arguments);<!-- [et_pb_line_break_holder] -->        func.apply(this, arguments);<!-- [et_pb_line_break_holder] -->      };<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  var _removed = false;<!-- [et_pb_line_break_holder] -->  var form_to_submit = document.getElementById('_form_7_');<!-- [et_pb_line_break_holder] -->  var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var getUrlParam = function(name) {<!-- [et_pb_line_break_holder] -->    var regexStr = '[?&]' + name + '=([^&#]*)';<!-- [et_pb_line_break_holder] -->    var results = new RegExp(regexStr, 'i').exec(window.location.href);<!-- [et_pb_line_break_holder] -->    return results != undefined ? decodeURIComponent(results[1]) : false;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  for (var i = 0; i < allInputs.length; i++) {<!-- [et_pb_line_break_holder] -->    var regexStr = \"field\\[(\\d+)\\]\";<!-- [et_pb_line_break_holder] -->    var results = new RegExp(regexStr).exec(allInputs[i].name);<!-- [et_pb_line_break_holder] -->    if (results != undefined) {<!-- [et_pb_line_break_holder] -->      allInputs[i].dataset.name = window.cfields[results[1]];<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      allInputs[i].dataset.name = allInputs[i].name;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    var fieldVal = getUrlParam(allInputs[i].dataset.name);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    if (fieldVal) {<!-- [et_pb_line_break_holder] -->      if (allInputs[i].type == \"radio\" || allInputs[i].type == \"checkbox\") {<!-- [et_pb_line_break_holder] -->        if (allInputs[i].value == fieldVal) {<!-- [et_pb_line_break_holder] -->          allInputs[i].checked = true;<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else {<!-- [et_pb_line_break_holder] -->        allInputs[i].value = fieldVal;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  var remove_tooltips = function() {<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->      tooltips = [];<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var remove_tooltip = function(elem) {<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      if (tooltips[i].elem === elem) {<!-- [et_pb_line_break_holder] -->        tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] -->        tooltips.splice(i, 1);<!-- [et_pb_line_break_holder] -->        return;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var create_tooltip = function(elem, text) {<!-- [et_pb_line_break_holder] -->    var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {};<!-- [et_pb_line_break_holder] -->    if (elem.type != 'radio' && elem.type != 'checkbox') {<!-- [et_pb_line_break_holder] -->      tooltip.className = '_error';<!-- [et_pb_line_break_holder] -->      arrow.className = '_error-arrow';<!-- [et_pb_line_break_holder] -->      inner.className = '_error-inner';<!-- [et_pb_line_break_holder] -->      inner.innerHTML = text;<!-- [et_pb_line_break_holder] -->      tooltip.appendChild(arrow);<!-- [et_pb_line_break_holder] -->      tooltip.appendChild(inner);<!-- [et_pb_line_break_holder] -->      elem.parentNode.appendChild(tooltip);<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      tooltip.className = '_error-inner _no_arrow';<!-- [et_pb_line_break_holder] -->      tooltip.innerHTML = text;<!-- [et_pb_line_break_holder] -->      elem.parentNode.insertBefore(tooltip, elem);<!-- [et_pb_line_break_holder] -->      new_tooltip.no_arrow = true;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    new_tooltip.tip = tooltip;<!-- [et_pb_line_break_holder] -->    new_tooltip.elem = elem;<!-- [et_pb_line_break_holder] -->    tooltips.push(new_tooltip);<!-- [et_pb_line_break_holder] -->    return new_tooltip;<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var resize_tooltip = function(tooltip) {<!-- [et_pb_line_break_holder] -->    var rect = tooltip.elem.getBoundingClientRect();<!-- [et_pb_line_break_holder] -->    var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop)  - (doc.clientTop || 0));<!-- [et_pb_line_break_holder] -->    if (scrollPosition < 40) {<!-- [et_pb_line_break_holder] -->      tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _below';<!-- [et_pb_line_break_holder] -->    } else {<!-- [et_pb_line_break_holder] -->      tooltip.tip.className = tooltip.tip.className.replace(\/ ?(_above|_below) ?\/g, '') + ' _above';<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var resize_tooltips = function() {<!-- [et_pb_line_break_holder] -->    if (_removed) return;<!-- [et_pb_line_break_holder] -->    for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] -->      if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] -->  var validate_field = function(elem, remove) {<!-- [et_pb_line_break_holder] -->    var tooltip = null, value = elem.value, no_error = true;<!-- [et_pb_line_break_holder] -->    remove ? remove_tooltip(elem) : false;<!-- [et_pb_line_break_holder] -->    if (elem.type != 'checkbox') elem.className = elem.className.replace(\/ ?_has_error ?\/g, '');<!-- [et_pb_line_break_holder] -->    if (elem.getAttribute('required') !== null) {<!-- [et_pb_line_break_holder] -->      if (elem.type == 'radio' || (elem.type == 'checkbox' && \/any\/.test(elem.className))) {<!-- [et_pb_line_break_holder] -->        var elems = form_to_submit.elements[elem.name];<!-- [et_pb_line_break_holder] -->        if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {<!-- [et_pb_line_break_holder] -->          no_error = elem.checked;<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        else {<!-- [et_pb_line_break_holder] -->          no_error = false;<!-- [et_pb_line_break_holder] -->          for (var i = 0; i < elems.length; i++) {<!-- [et_pb_line_break_holder] -->            if (elems[i].checked) no_error = true;<!-- [et_pb_line_break_holder] -->          }<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if (!no_error) {<!-- [et_pb_line_break_holder] -->          tooltip = create_tooltip(elem, \"Please select an option.\");<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else if (elem.type =='checkbox') {<!-- [et_pb_line_break_holder] -->        var elems = form_to_submit.elements[elem.name], found = false, err = [];<!-- [et_pb_line_break_holder] -->        no_error = true;<!-- [et_pb_line_break_holder] -->        for (var i = 0; i < elems.length; i++) {<!-- [et_pb_line_break_holder] -->          if (elems[i].getAttribute('required') === null) continue;<!-- [et_pb_line_break_holder] -->          if (!found && elems[i] !== elem) return true;<!-- [et_pb_line_break_holder] -->          found = true;<!-- [et_pb_line_break_holder] -->          elems[i].className = elems[i].className.replace(\/ ?_has_error ?\/g, '');<!-- [et_pb_line_break_holder] -->          if (!elems[i].checked) {<!-- [et_pb_line_break_holder] -->            no_error = false;<!-- [et_pb_line_break_holder] -->            elems[i].className = elems[i].className + ' _has_error';<!-- [et_pb_line_break_holder] -->            err.push(\"Checking %s is required\".replace(\"%s\", elems[i].value));<!-- [et_pb_line_break_holder] -->          }<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if (!no_error) {<!-- [et_pb_line_break_holder] -->          tooltip = create_tooltip(elem, err.join('<!\u2013- [et_pb_br_holder] -\u2013>'));<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      } else if (elem.tagName == 'SELECT') {<!-- [et_pb_line_break_holder] -->        var selected = true;<!-- [et_pb_line_break_holder] -->        if (elem.multiple) {<!-- [et_pb_line_break_holder] -->          selected = false;<!-- [et_pb_line_break_holder] -->          for (var i = 0; i < elem.options.length; i++) {<!-- [et_pb_line_break_holder] -->            if (elem.options[i].selected) {<!-- [et_pb_line_break_holder] -->              selected = true;<!-- [et_pb_line_break_holder] -->       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