{"id":12009,"date":"2020-10-29T17:29:56","date_gmt":"2020-10-29T15:29:56","guid":{"rendered":"https:\/\/10xstudio.co\/?page_id=12009"},"modified":"2020-11-11T17:12:20","modified_gmt":"2020-11-11T15:12:20","slug":"fluegede","status":"publish","type":"page","link":"https:\/\/10xstudio.co\/referenzen\/fluegede\/","title":{"rendered":"Referenz fluege.de"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_start=&#8220;rgba(226,173,0,0.73)&#8220; background_color_gradient_end=&#8220;rgba(30,94,255,0.81)&#8220; background_color_gradient_direction=&#8220;-45deg&#8220; background_color_gradient_overlays_image=&#8220;on&#8220; background_image=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/10xStudiofluege.jpg&#8220; min_height_tablet=&#8220;&#8220; min_height_phone=&#8220;100vh&#8220; min_height_last_edited=&#8220;on|phone&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;90px||90px||true|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;40px||0px||false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|700|||||||&#8220; header_text_align=&#8220;center&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;40px&#8220; custom_padding=&#8220;||40px||false|false&#8220; header_font_size_tablet=&#8220;34px&#8220; header_font_size_phone=&#8220;28px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220;]<\/p>\n<h1>Conversion Rate Optimierung (CRO)<br \/>\nf\u00fcr fluege.de<\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/fluegewhite.svg&#8220; alt=&#8220;fluege.de logo &#8220; title_text=&#8220;fluegewhite&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;400px&#8220; module_alignment=&#8220;center&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#43cb83&#8243; custom_padding=&#8220;0px||0px||false|false&#8220; border_width_bottom=&#8220;2px&#8220; border_color_bottom=&#8220;#43cb83&#8243; border_style_bottom=&#8220;dashed&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;20px||15px||false|false&#8220; custom_padding_tablet=&#8220;||0px|100px|false|false&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text ul_type=&#8220;none&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;||||||||&#8220; text_text_color=&#8220;#43cb83&#8243; ul_text_align=&#8220;left&#8220; ul_text_color=&#8220;#ffffff&#8220; ul_font_size=&#8220;16px&#8220;]<\/p>\n<ul class=\"checkmark_list\">\n<li>Entwicklung von dynamischen Landingpages<\/li>\n<li>Konzeption und Implementierung von A\/B-Tests<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text ul_type=&#8220;none&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;||||||||&#8220; text_text_color=&#8220;#43cb83&#8243; ul_text_align=&#8220;left&#8220; ul_text_color=&#8220;#ffffff&#8220; ul_font_size=&#8220;16px&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;-40px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||||false|false&#8220;]<\/p>\n<ul class=\"checkmark_list\">\n<li>Konzept und Implementierung von Tracking Mechanismen<\/li>\n<li>Optimierung von Usability der Buchungsstrecke<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1d1d1b&#8220; custom_padding=&#8220;80px||80px||true|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px||50px||false|false&#8220; border_color_all=&#8220;#1d1d1b&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1d1d1b&#8220; width=&#8220;100%&#8220; max_width=&#8220;none&#8220; custom_margin_tablet=&#8220;|0px||0px|false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px|0px|0px|20px|false|false&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1d1d1b&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;#ffffff&#8220; header_2_text_color=&#8220;#ffffff&#8220; width=&#8220;100%&#8220; custom_padding=&#8220;116px|158px|116px|175px|true|false&#8220; custom_padding_tablet=&#8220;50px|30px|50px|30px|true|true&#8220; custom_padding_phone=&#8220;50px|0px|0px|0px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220;]<\/p>\n<h2> Herausforderung<\/h2>\n<div style=\"width: 200px; height: 4px; margin: left; background: #43cb83;\"><\/div>\n<p><span><br \/>\nDie Flugvergleichsplattform fluege.de suchte nach einem methodischen Ansatz ihre Buchungs- und Conversion Raten innerhalb des umk\u00e4mpften Marktes zu erh\u00f6hen. Die Herausforderung bestand dabei darin auf einem Live-System ein datengetriebenes System zu implementieren, dass den operativen Betrieb nicht st\u00f6rend beeinflusst, gleichzeitig aber  Potenzial f\u00fcr signifikante Verbesserungen bieten kann.\n<\/p>\n<p><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1d1d1b&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/macbook.png&#8220; alt=&#8220;Fluege.de Referenz 10xStudio&#8220; title_text=&#8220;macbook&#8220; align=&#8220;right&#8220; src_tablet=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/macbook.png&#8220; src_phone=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/macbook.png&#8220; src_last_edited=&#8220;on|phone&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1d1d1b&#8220; custom_margin=&#8220;30px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;20px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; scroll_vertical_motion_enable=&#8220;off&#8220; scroll_vertical_motion=&#8220;0|50|50|100|0|0|0&#8243; scroll_horizontal_motion_enable=&#8220;on&#8220; scroll_horizontal_motion=&#8220;0|50|50|100|1.5|0|-0.5&#8243; scroll_scaling_enable=&#8220;on&#8220; scroll_scaling=&#8220;0|50|50|100|100%|100|100&#8243; scroll_vertical_motion_tablet=&#8220;&#8220; scroll_vertical_motion_phone=&#8220;&#8220; scroll_vertical_motion_last_edited=&#8220;on|tablet&#8220; scroll_horizontal_motion_tablet=&#8220;0|50|50|100|0|0|0&#8243; scroll_horizontal_motion_phone=&#8220;&#8220; scroll_horizontal_motion_last_edited=&#8220;on|phone&#8220; scroll_scaling_tablet=&#8220;0|50|50|100|80%|100|100&#8243; scroll_scaling_phone=&#8220;&#8220; scroll_scaling_last_edited=&#8220;on|phone&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_start=&#8220;#1d1d1b&#8220; background_color_gradient_end=&#8220;#43cb83&#8243; background_color_gradient_direction=&#8220;90deg&#8220; background_color_gradient_start_position=&#8220;50%&#8220; background_color_gradient_end_position=&#8220;50%&#8220; custom_padding=&#8220;0px||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; background_last_edited=&#8220;on|phone&#8220; background_color_gradient_direction_tablet=&#8220;180deg&#8220; background_color_gradient_start_position_tablet=&#8220;30%&#8220; background_color_gradient_start_position_phone=&#8220;10%&#8220; background_color_gradient_end_position_tablet=&#8220;30%&#8220; background_color_gradient_end_position_phone=&#8220;10%&#8220;][et_pb_row _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px||false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/fluege.png&#8220; alt=&#8220;MDV_moovme_ads&#8220; title_text=&#8220;fluege&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; scroll_vertical_motion_enable=&#8220;on&#8220; scroll_vertical_motion=&#8220;0|50|50|100|2|0|-0.5&#8243; scroll_vertical_motion_tablet=&#8220;0|50|50|100|1.5|0|-0.5&#8243; scroll_vertical_motion_phone=&#8220;&#8220; scroll_vertical_motion_last_edited=&#8220;on|phone&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;#ffffff&#8220; header_2_text_color=&#8220;#ffffff&#8220; custom_padding=&#8220;|50px|||false|false&#8220;]<\/p>\n<h2>Kundenbeschreibung<\/h2>\n<div style=\"width: 200px; height: 4px; margin: left; background: #43cb83;\"><\/div>\n<p><span><br \/>\nfluege.de ist einer der gr\u00f6\u00dften deutschsprachigen Vergleichsplattformen f\u00fcr Flugverbindungen von Linien-, Billig- oder Charterfl\u00fcge. Als solche bietet fluege.de ihren Kunden zahlreiche M\u00f6glichkeiten schnelle und unverbindliche Preis- und Reiseausk\u00fcnfte einzuholen. In dem umk\u00e4mpften Markt behauptet sich das Unternehmen seit Jahrzehnten durch seine digitale Kompetenz und dem stetigen Willen zur Weiterentwicklung. <\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8220;off|off|on&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;#1d1d1b&#8220; header_text_color=&#8220;#1d1d1b&#8220; header_2_text_color=&#8220;#1d1d1b&#8220; custom_padding=&#8220;|50px|||false|false&#8220; custom_padding_tablet=&#8220;|0px|||false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|phone&#8220;]<\/p>\n<h2>Kundenbeschreibung<\/h2>\n<div style=\"width: 200px; height: 4px; margin: left; background: #1d1d1b;\"><\/div>\n<p><span><br \/>\nfluege.de ist einer der gr\u00f6\u00dften deutschsprachigen Vergleichsplattformen f\u00fcr Flugverbindungen von Linien-, Billig- oder Charterfl\u00fcge. Als solche bietet fluege.de ihren Kunden zahlreiche M\u00f6glichkeiten schnelle und unverbindliche Preis- und Reiseausk\u00fcnfte einzuholen. In dem umk\u00e4mpften Markt behauptet sich das Unternehmen seit Jahrzehnten durch seine digitale Kompetenz und dem stetigen Willen zur Weiterentwicklung. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;#1d1d1b&#8220; header_2_text_color=&#8220;#1d1d1b&#8220; custom_padding=&#8220;|||50px|false|false&#8220; custom_padding_tablet=&#8220;|||0px|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|phone&#8220;]<\/p>\n<h2>Aufgabenstellung<\/h2>\n<div style=\"width: 200px; height: 4px; margin: left; background: #1d1d1b;\"><\/div>\n<p><span><br \/>\nfluege.de betreibt komplexe SEA-Kampagnen die mehrere hundert Destinationen, Flugh\u00e4fen und Urlaubsziele umfasst. Diese Suchmaschinenkampagnen sind dabei stark individuell auf den Benutzer zugeschnitten und dynamisch auf die pers\u00f6nlichen Interessen ausgerichtet. fluege.de suchte daher nach einer L\u00f6sung um die zahlreichen Suchkombinationen auch auf deren Buchungsstrecke und Landingpages mit dem gewohnten Dynamisierungsgrad auf die Suchbed\u00fcrfnisse des Kunden zugeschnitten darzustellen.\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#1d1d1b&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;150px||30px||false|false&#8220; custom_padding_tablet=&#8220;50px||10px||false|false&#8220; custom_padding_phone=&#8220;0px||||false|false&#8220; box_shadow_style=&#8220;preset3&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; width_last_edited=&#8220;off|desktop&#8220; custom_padding=&#8220;||0px||false|false&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;#ffffff&#8220; header_2_text_color=&#8220;#ffffff&#8220; width=&#8220;100%&#8220; custom_padding=&#8220;10px|50px|20px||false|false&#8220; custom_padding_tablet=&#8220;0px|0px|||false|false&#8220; custom_padding_phone=&#8220;|0px||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; border_radii=&#8220;on|1px|1px|1px|1px&#8220;]<\/p>\n<h2>Strategie und Umsetzung<br \/>\n<\/h2>\n<div style=\"width: 100px; height: 4px; margin: left; background: #43cb83;\"><\/div>\n<p><span><br \/>\nIm Zuge der Zusammenarbeit entwickelten wir zun\u00e4chst eine CRO- und A\/B-Testing Strategie um die Komplexit\u00e4t der SEA-Kampagnen auch auf den Webseiten und Landingpages von fluege.de abbilden und nachvollziehen zu k\u00f6nnen. In der weiteren Zusammenarbeit wurden technische Grundlagen f\u00fcr systematisches A\/B-Testing geschaffen und erweiterte Tracking-Konzepte umgesetzt. Anschlie\u00dfend wurden verschiedene Landingpagestests konzipiert und erfolgreich umgesetzt, so dass ein eindeutiger Gewinner unter den Landingpages identifiziert werden konnte. Diese Version der Landingpage wies stark verbesserte Conversion Raten auf und wurde im Anschluss in ein technisches System \u00fcberf\u00fchrt, dass es fluege.de nun erlaubt beliebig viele dieser dynamischen Landingpages ohne Mehraufwand zu generieren.\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_image src=&#8220;https:\/\/10xstudio.co\/wp-content\/uploads\/2020\/10\/tablet_fluege.png&#8220; alt=&#8220;Mockup_iPhone&#8220; title_text=&#8220;tablet_fluege&#8220; _builder_version=&#8220;4.5.6&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; scroll_horizontal_motion_enable=&#8220;on&#8220; scroll_horizontal_motion=&#8220;0|50|50|100|2|1|0.5&#8243; scroll_fade_enable=&#8220;off&#8220; scroll_fade=&#8220;0|50|50|100|80%|100|100&#8243; scroll_scaling_enable=&#8220;on&#8220; 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